Manager - Sales & Marketing - Pharma

A Marketing Head is responsible for developing and executing marketing strategies for a company's products, leading marketing teams, and ensuring campaigns align with business goals. Key duties include market research, creating marketing and digital campaigns, managing budgets, and collaborating with sales and other departments to drive product awareness and sales.

Responsibilities

• Strategic planning : Develop and implement comprehensive marketing and sales strategies to achieve organizational goals.
• Team leadership : Lead, manage, and train marketing personnel to drive performance and meet targets.
• Campaign management : Create, execute, and monitor marketing campaigns across various platforms, including digital and promotional activities.
• Market analysis : Conduct market research, competitive analysis, and track market trends to identify new opportunities and adjust strategies accordingly.
• Budget management : Prepare and manage marketing budgets, allocate resources, and monitor campaign performance and ROI.
• Cross-functional collaboration : Work with internal teams such as sales, medical, and regulatory to ensure cohesive messaging and strategy.
• Reporting : Prepare and present reports on marketing activities, performance, and budget to senior management.
• Brand promotion : Ensure marketing materials, websites, and promotional content are updated and effective.

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(ref : iimjobs.com)