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Social Media Manager

Social Media Manager

Kritarra JewelsIndia
6 days ago
Job description

Role Overview

We're seeking a creative, strategic, and detail-oriented Social Media Manager to elevate our digital presence. This role involves managing all aspects of social media—strategy, content, engagement, influencer marketing, and analytics—with a focus on reinforcing our luxury positioning and engaging our high-end audience.

Responsibilities

Strategy & Campaigns

Develop and execute a sophisticated social media strategy that aligns with brand objectives and elite consumer expectations; oversee platforms such as Instagram, Pinterest, Facebook etc

Design and implement campaigns—from seasonal and new launches

Content Creation & Aesthetics

Produce relevant content : high-quality photography, lifestyle imagery, short-form video, elegant graphics, and captivating story formats.

Ensure consistent brand voice and aesthetic across all communications, conveying exclusivity, sophistication, and heritage.

Community Building & Influencer Collaboration

Cultivate and engage a loyal, aspirational online community; respond artfully to comments and inquiries, to reflect the brand’s polished persona

Identify and collaborate with influencers, celebrities, or stylists for an authentic and impactful partnership

Performance & Analytics

Track, analyze, and report on engagement, reach, conversion metrics, and campaign performance to continually refine strategy

Trendspotting & Innovation

Stay abreast of luxury branding trends and social platform evolutions; proactively incorporate emerging formats, storytelling styles (e.g., Reels, TikTok), and engagement tools.

Qualifications

Experience :

3 to 7+ years as Social Media Manager, preferably with luxury, fashion, jewellery, or heritage brands

Education :

Degree in Marketing, Communications, or a creative discipline; credentials from institutions like NIFT or NID are a plus

Platform Proficiency :

Skilled with Instagram, Facebook, Pinterest, YouTube; adept in tools like Meta Business Suite, Hootsuite, Canva, Adobe Suite

Analytical Tools :

Comfortable with Google Analytics, social ads managers, SEO tools, and content performance dashboards

Creative Skills :

Strong visual storytelling sensibility; attention to elegance, narrative, and detail

Soft Skills :

Excellent communicator, organized, able to multitask, and aligned with luxury clientele sensibilities

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Social Media Manager • India

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