Category Manager

Job Purpose :

Own and grow shopping category through strategic assortment, vendor partnerships, and profitability optimization to meet customer needs and business goals.

Key Responsibility :

• Conduct in-depth market research and analysis to identify emerging trends, competitor strategies, and consumer preferences, translating insights into actionable plans.
• Design and implement comprehensive category management strategies to achieve business goals and expand market presence.
• Lead new product launches and lifecycle management within the Shopping category
• Stay updated on industry trends, competitor activities, and shopper insights to identify growth opportunities..
• Lead vendor negotiations to secure cost efficiencies, optimize margins, and enhance vendor partnerships.
• Partner with marketing teams to define product messaging, positioning, and promotional strategies aligned with brand objectives.
• Formulate and execute pricing strategies and promotional campaigns to optimize profitability, balancing consumer value perception and market dynamics.
• Stay abreast of industry innovations, competitor activities, and new technologies to provide forward-looking recommendations to senior management
• Evaluate customer feedback and implement enhancements to improve overall customer experience and loyalty.

Experience

e-commerce.

category growth

KPI’s

Category Growth & Profitability : Achieve sustained revenue and margin growth through strategic assortment planning, supplier negotiations, and effective inventory management.

Portfolio Optimization : Continuously refine and expand the category mix to meet customer demand, drive higher adoption, and strengthen competitive positioning.

Innovation & Product Development : Partner with cross-functional teams to launch new products and services that enhance customer value and category relevance.