Talent.com
Senior Performance Marketing Manager
Senior Performance Marketing ManagerDEXO MEDIA • India
Senior Performance Marketing Manager

Senior Performance Marketing Manager

DEXO MEDIA • India
8 days ago
Job description

Job Title : Senior Performance Marketing Manager (Google + Meta)

Location :  Remote / Gurgaon (as per your company policy)

Type :  Full-time

Experience Required :  3–6+ years in a digital marketing agency managing D2C / Shopify brands

Role Overview

We are looking for a  Senior Performance Marketing Manager  who can own the complete growth engine for multiple D2C brands. This is NOT an execution-only role. This is a  strategic leadership position  where you will :

  • Lead Google + Meta ad strategy
  • Manage a performance team
  • Standardize workflows with ready-to-use SOPs
  • Build and scale growth systems
  • Communicate directly with clients
  • Deliver MoM and QoQ results
  • Ensure zero slip-ups in performance, hygiene, and decision making

If you can think like a strategist and act like a performance leader, this role is for you.

Key Responsibilities

1. Strategy & Growth Ownership

  • Develop end-to-end paid media strategies for D2C and Shopify brands.
  • Own MoM and QoQ revenue, ROAS, CPA, and CAC growth across accounts.
  • Continuously test, optimize, and scale winning campaigns.
  • Evaluate funnels (TOF / MOF / BOF) and fix bottlenecks across creatives, audience, and landing pages.
  • Plan quarterly roadmaps for each brand (testing, scaling, budgets, launches).
  • 2. Paid Media Expertise (Google + Meta)

  • Advanced knowledge of Facebook Ads Manager + Google Ads ecosystem.
  • Strong understanding of CAPI, offline conversions, enhanced conversions, GTM, Analytics.
  • Ability to read and interpret data fast (trends, patterns, anomalies).
  • Execute, optimize, and scale Search, Display, Video, PMAX & Meta funnels.
  • Strong command over attribution, incrementality, and true ROAS calculations.
  • 3. Client Communication & Ownership

  • Act as the primary performance partner for 6–10 active clients.
  • Present weekly performance reports, insights, upcoming actions, and strategic roadmaps.
  • Set the right expectations and proactively communicate wins / risks.
  • Conduct monthly review calls and quarterly growth planning.
  • 4. Team Leadership & Collaboration

  • Manage and mentor a team of analysts / media buyers.
  • Conduct daily / weekly performance reviews with the team.
  • Ensure each team member follows SOPs, checklists, and guardrails.
  • Delegate tasks clearly and ensure timely execution.
  • Train juniors on scaling logic, funnel thinking, and decision-making frameworks.
  • 5. SOP & Process Ownership

    You will bring or create “plug and play” systems such as :

  • Campaign setup SOPs
  • Daily / weekly performance review checklists
  • Creative testing frameworks
  • Scaling guardrails
  • Reporting templates
  • Budget allocation frameworks
  • Landing page QA guidelines
  • Pixel / tracking SOPs
  • This role requires a person who already has a structured way of working.

    6. Creative & Funnel Thinking

  • Work closely with the creative team to develop high-impact ads.
  • Brief UGC / static / video creatives based on data-backed insights.
  • Understand D2C funnel psychology : hooks, angles, objections, social proof.
  • Align landing pages, messaging, and offer strategies with performance goals.
  • Required Skills & Experience

    Must-Have

  • 3–6+ years in performance marketing in a fast-paced agency environment
  • Proven experience scaling 10+ D2C brands on Shopify
  • Deep expertise in both Google Ads + Meta Ads
  • Strong analytical ability + dashboarding skills
  • Comfortable handling monthly budgets of ₹10L to ₹1.5Cr per brand
  • Strong communication skills (client-facing role)
  • Experience handling a small performance team (2–6 team members)
  • Good command over GA4, GTM, server-side tracking (preferred)
  • Ability to create, enforce and improve SOPs
  • Data-driven + emotionally stable under pressure
  • Good-to-Have

  • Previous experience running google / meta / tiktok internationally
  • Experience with Klaviyo / Email automation (optional)
  • Experience with Google analytics
  • Creating a omni-channel marketing setup.
  • KPIs You Will Be Accountable For

  • Growth in Revenue, ROAS, CAC
  • Stability and scale of campaigns
  • Successful execution of account strategy
  • Client satisfaction & retention
  • Reduction in mistakes & SOP violations
  • Team performance quality
  • Timely reporting and communication
  • Creative testing velocity + learnings
  • Create a job alert for this search

    Manager Performance Marketing • India

    Related jobs
    Performance Marketing Manager

    Performance Marketing Manager

    Brego Business • Republic Of India, IN
    We are looking for Performance Marketing Executive at Brego Business, kindly apply if the following role and responsibility suits you : . Execute & Operate High-return campaigns on Google, Meta, Linke...Show more
    Last updated: 6 days ago • Promoted
    Performance Manager

    Performance Manager

    SK Finance Ltd • Jaipur, Republic Of India, IN
    Develop and manage performance marketing campaigns across Google Ads, Meta (Facebook / Instagram), and other paid media channels. Drive lead generation and eCommerce sales through targeted digital str...Show more
    Last updated: 19 days ago • Promoted
    Performance Marketing Lead

    Performance Marketing Lead

    Zero Solution • New Delhi, Republic Of India, IN
    Job Description – Senior Performance Marketing Manager (D2C and E Commerce Specialist).We are looking for a highly analytical and growth-driven Senior Performance Marketing Manager to lead our digi...Show more
    Last updated: 3 hours ago • Promoted • New!
    Performance Marketing Manager

    Performance Marketing Manager

    Bachatt • India
    Performance Marketing Managers.You will drive growth through data-driven campaigns, optimise CAC, and build measurable, repeatable acquisition engines. Plan, execute, and optimise performance campai...Show more
    Last updated: 1 day ago • Promoted
    Senior Manager – CRM (Growth Marketing)

    Senior Manager – CRM (Growth Marketing)

    Emeritus • India, India
    Senior Manager – CRM (Growth Marketing).As a part of Emeritus, you’ll play a key role in shaping CRM strategy and execution to engage our expanding global learner base. The ideal candidate will comb...Show more
    Last updated: 3 hours ago • Promoted • New!
    Performance Marketing Manager

    Performance Marketing Manager

    Xtracut • Chennai, Republic Of India, IN
    If you live and breathe digital marketing, we want to talk to you.We are looking for a Digital Marketing Manager to develop, implement, track and optimize our digital marketing campaigns across all...Show more
    Last updated: 30+ days ago • Promoted
    Performance Marketing Lead

    Performance Marketing Lead

    Interactive Avenues • Republic Of India, IN
    Executive / Senior Executive - Performance Marketing.We are looking for you - dynamic, best-in-class talent - to join the Interactive Avenues as a Specialist. This role is responsible for and performi...Show more
    Last updated: 30+ days ago • Promoted
    Manager Performance Management

    Manager Performance Management

    dentsu Media • Republic Of India, IN
    We are seeking a strategic, client-focused, and results-driven.The ideal candidate will be responsible for driving the performance marketing strategy, overseeing campaign delivery, and ensuring cli...Show more
    Last updated: 7 days ago • Promoted
    Performance Marketing Manager

    Performance Marketing Manager

    Digital Pepper Inc. • India
    Digital Pepper is an award-winning, full-service digital agency with offices in Toronto (Canada), Chicago (USA), Tampa (USA), and Gurgaon (India). Renowned for its expertise in digital marketing and...Show more
    Last updated: 14 hours ago • Promoted • New!
    Performance Marketing Manager

    Performance Marketing Manager

    Truemeds • Republic Of India, IN
    We are looking for a performance marketing manager who will manage end to end campaigns for performance & digital campaigns. You will be part of the growth team and will be directly responsible for ...Show more
    Last updated: 30+ days ago • Promoted
    Performance Marketing Manager

    Performance Marketing Manager

    Zero Solution • New Delhi, Republic Of India, IN
    Job Description – Senior Performance Marketing Manager (D2C and E Commerce Specialist).We are looking for a highly analytical and growth-driven Senior Performance Marketing Manager to lead our digi...Show more
    Last updated: 1 hour ago • Promoted • New!
    Performance Marketing Manager

    Performance Marketing Manager

    Magnus India Consulting Services • Republic Of India, IN
    Hiring for a leading organization specializing in advertising & technology.Looking for a candidate with specialization in running campaigns on Google ads platform and looking at optimization, imple...Show more
    Last updated: 19 days ago • Promoted
    Performance Marketing Manager

    Performance Marketing Manager

    TECEZE • Chennai, Republic Of India, IN
    Digital Marketing / Advertising / IT Services.We are seeking a results-driven and strategic.The ideal candidate will lead end-to-end digital marketing initiatives, manage cross-functional teams, an...Show more
    Last updated: 3 hours ago • Promoted • New!
    Senior Manager - Performance Marketing

    Senior Manager - Performance Marketing

    Emeritus • Republic Of India, IN
    Emeritus is redefining global education by making high-quality learning accessible and affordable for individuals, companies, and governments. Through partnerships with over 80 world-class universit...Show more
    Last updated: 30+ days ago • Promoted
    Senior Performance Marketing Specialist

    Senior Performance Marketing Specialist

    Interactive Avenues • Republic Of India, IN
    Executive / Senior Executive - Performance Marketing.We are looking for you - dynamic, best-in-class talent - to join the Interactive Avenues as a Specialist. This role is responsible for and performi...Show more
    Last updated: 1 day ago • Promoted
    Performance Marketing Manager

    Performance Marketing Manager

    Nap Chief • Republic Of India, IN
    Senior Performance Marketing Manager.Nap Chief is a fast-growing D2C kidswear brand known for bold, comfortable, and sustainable clothing for kids who love to stand out. We’re a tight, energetic tea...Show more
    Last updated: 7 days ago • Promoted
    Performance Marketing Manager

    Performance Marketing Manager

    AquaCentric • Republic Of India, IN
    Job Description : Digital Marketing Specialist – AquaCentric Therapy.Performance Marketing & Lead Generation.Facebook, Instagram, Google Search & Display. CPL, CPQL, conversion %, and ROI.Drive landi...Show more
    Last updated: 10 days ago • Promoted
    Performance Marketing Lead

    Performance Marketing Lead

    SecNinjaz Technologies LLP • New Delhi, Republic Of India, IN
    Job Description : Performance Marketing Manager.The role focuses on driving digital growth, generating high-quality leads, and increasing Secninjaz’s visibility across platforms like LinkedIn, Insta...Show more
    Last updated: 1 day ago • Promoted