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Only 24h Left : Manager Growth

Only 24h Left : Manager Growth

DeHaatBengaluru, Karnataka, India
10 hours ago
Job description

About AgriCentral :

AgriCentral is a Digital AgTech Platform offered by Green Agrevolution (DeHaat), for technology-based farmer services. The services include advisory on crop protection, agronomy and market linkage, a community forum and E-commerce among others. It is currently India’s fastest growing smart farmers community with about 14 million downloads.

AgriCentral is on its way to become the biggest and most-loved community of smart farmers in India.

For more, see : https : / / www.youtube.com / watch?v=Xs02B5-vna0. Download the app and see for yourself : goo.gl / paAodr

Job Responsibilities :

  • Drive growth and performance marketing with a strong emphasis on user retention.
  • Experience in App installation campaigns.
  • Work closely with Business, Product Management, and operations to grow various platforms and own key performance metrices.
  • Develop and execute marketing plans leading to growth in : - Number of users - User engagement and retention basis key metrices - User lifetime value - Key business metrices like GMV, transacting users, repeat users etc.
  • Build growth forecasts and budgets, build road maps for channel optimization, marketing media mix, creative testing, interface optimization.
  • Onboard Ad agencies and coordinate with them to ensure deliverables.
  • Implement SEO and ASO best practices, carry out multi-touch attribution and analysis for data driven decision making
  • Manage and enhance social media presence of DeHaat, engage users and carry out SM campaigns for performance results.
  • Evaluate pricing and offer performance, media assets, inventory and / or pre-orders in close coordination with the relevant business head(s)
  • Recruit and mentor team members in relevant roles
  • Stay updated on the competitive landscape and developments in the sector, including marketing strategies, product usability and consumer research.

Qualification :

  • Masters’ degree in Marketing, Business Administration, communication or advertising from reputed institutes.
  • 5+ years of proven experience in marketing for high-transaction, large-user-base platforms.
  • Strong focus on results : ability to prioritize and drive with a sense of urgency.
  • Domain Knowledge :

  • Deep understanding of channels for acquiring and retaining customers, including SEM, programmatic display, Paid social, video, and offline channels.
  • Expertise in marketing and performance analytics tools suchas Google Analytics, Firebase, Adobe / Clevertap Analytics, and Appsflyer.
  • Leadership Skills :

  • Excellent communication and interpersonal skills, able to work effectively with internal stakeholders farmers, and traders.
  • Strong Collaboration and team building skills
  • Strategic Thinking along with a Problem-Solving Attitude with the ability to synthesize large data and draw insights.
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