Business Analyst - Dtc Customer Discovery

SO, WHAT'S THE STORY?

The Customer Discovery Team is part of the broader Direct To Consumer (DTC) team. This team aligns with our corporate strategy of putting our customers and our direct relationships with our customers first. We strive to be a customer-centric division, using the latest technologies and innovations to serve our customers in a manner that is authentic with the brand values.

The Business Analyst – DTC, Customer Discovery will play a crucial role in analysing and interpreting data to inform strategic decisions, identifying opportunities for process improvements, and ensuring that business requirements are accurately captured and communicated. This role involves collaborating with cross-functional teams to align projects with business objectives and enhance the customer experience in a fast-paced, global fashion retail environment.

THE GIG

As a Business Analyst, you will :

Analyse and document business requirements for complex front-end multi-channel customer experience projects using Agile methodologies (Scrum / Kanban).

Collaborate with cross-functional teams including UX / UI designers, developers, and stakeholders to ensure business needs are accurately captured and communicated.

Support project timelines by identifying and mitigating risks and resolving requirements-related bottlenecks.

Drive continuous improvement by identifying opportunities for process optimization and efficiency.

Utilize data-driven insights to inform strategic decisions and demonstrate the impact of business analysis. Foster a culture of collaboration, agility, and innovation.

THE STUFF THAT SETS YOU APART

Must-Have Experience :

Strong analytical skills with the ability to interpret data and provide actionable insights.

Experience in gathering and documenting business requirements .

Business Analyst working with e-commerce platforms like SAP Hybris / SAP Commerce Cloud / Salesforce Commerce / Magento (any)

Domain : Retail / FMCG experience (preferred)

Soft Skills :

Exceptional communication and leadership abilities.

Strong problem-solving skills.

Ability to thrive in a dynamic environment.

Education :

Bachelor’s degree in computer science, Information Systems, Marketing Technology, or related field.

Relevant certifications (e.G., Certified ScrumMaster, PMI-ACP, SAFe Agilist) are a plus.

Nice to Have :

Experience in the retail industry, particularly within a global context.

Proficiency in Agile project management tools (JIRA, Trello, Azure DevOps).

Understanding of front-end technologies and platforms such as : React, Angular, Vue.Js, HTML / CSS, JavaScript

Familiarity with web analytics tools such as : Google Analytics, Google Tag Manager (GTM)

Proven track record of collaborating cross-functional technology teams in front-end development or customer experience projects.

Experience in analysing and mapping customer journeys, and familiarity with digital marketing tools.

We live and breathe Rebellious Self Expression at Dr. Martens, and there are 3 core values at the heart of it. They never stand alone but work together as a balancing act of rights and responsibilities to support how we work together at DMs. BE YOURSELF . ACT COURAGEOUSLY . SHOW YOU CARE .

At DM your technical capability will go hand in hand with the below :

Great relationship management that delivers results through effective teamwork

You’ll be a proud custodian to our DM’s culture, embodying what we stand for and encouraging others to do the same.

You’ll help build a highly engaged team – ensuring a collaborative culture and providing guidance & support to other team members.

You will take ownership for your own development, proactively seeking out feedback to build self-awareness.

• You will bring the outside-in;

you’ll share best practice across the team / business and encourage ideas sharing as well as collaborative problem solving.

You’ll lead the way and role model on all things DE&I & wellbeing.