Marketing Manager

Position : Marketing Manager

Qualification : MBA in Marketing with an Engineering background preferred.

Salary : 24LPA

Location : Bengaluru

Key Responsibilities

Develop and execute structured marketing plans supporting business objectives and market expansion.

Conduct research to identify target industries, customer needs, and competitors; analyse trends in automation, production technology, and equipment.

Collaborate with product and engineering teams to define and communicate product USPs within technical and commercial contexts.

Plan, launch, and evaluate integrated campaigns via trade shows, digital channels, and direct outreach to maximise lead generation and sales.

Manage social media presence, online advertising, website content, and digital campaigns to reach key manufacturing stakeholders.

Build strong professional relationships with clients, and industry partners to enhance satisfaction and retention.

Prepare and manage marketing budgets, allocate resources effectively, and measure ROI for ongoing campaigns.

Lead, train, and motivate the marketing team for high performance; guide skill development in technical marketing and sales enablement.

Work closely with sales, engineering, and product development teams to align marketing and business goals.

Protect and enhance the company’s brand through strategic PR, event participation, and thought leadership initiatives.

Stay current on industry advancements, regulatory changes, and modern marketing practices to ensure ongoing relevance and innovation.

Qualifications

Bachelor’s degree in Marketing, Business Administration, Mechanical Engineering, or a related field.

12+ years’ experience in industrial or B2B marketing, preferably in manufacturing, automation, or capital equipment.

Strong expertise in digital marketing tools, campaign management, and market research analysis.

Proven leadership, analytical, and project management skills.

Excellent interpersonal, presentation, and negotiation abilities.

Technical acumen and market awareness in Indian manufacturing and machinery sectors.