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Senior Manager Connections - Communications

Senior Manager Connections - Communications

AB InBev IndiaThrissur, IN
18 hours ago
Job description

Primary Purpose : Drive brand growth, cultural relevance and consumer engagement. As a key member of the Marketing team, you will develop and execute activations and partnerships that amplify the brands credentials.

Role & Responsibilities

  • Brand Positioning : Define and maintain brands positioning, ensuring alignment with global directions while meeting Indian market needs.
  • Partnerships Activation : Develop and execute brand partnerships that align with brands positioning.
  • Creative Collaboration : Work closely with internal creative teams, external agencies to develop innovative concepts, content and activations.
  • Planning & Execution : Develop, execute and track activations & partnerships, ensuring timely delivery and budget management.
  • Commercial & Budget Management : Manage marketing budgets, ensure ROI optimization and deliver brand programs on time in full.

Preferred candidate profile

  • Education : University degree in Business / Marketing. MBA Preferred
  • Experience : 5+ years of brand management experience, preferably in CPG, beverage or lifestyle brands with a focus on events and cultural activations.
  • Skills :
  • Strong understanding of Culture and brand management.
  • Excellent communication, collaboration and project management skills.
  • Ability to think strategically, creatively and analytically.
  • Experience working with creative agencies, internal teams and external partners.
  • Strong budget management and commercial acumen.
  • Nice to Have

  • Cultural Marketing Expertise : Knowledge of cultural marketing trends, consumer behavior and cultural insights.
  • Global Brand Experience : Experience working on global brands, with an understanding of international marketing strategies and cultural nuances.
  • And above all of this, an undying love for beer!

    Quench your thirst for success. Come, sit at the table!

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    Senior Manager • Thrissur, IN

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