Marketing Communication Head

Position : Sr. Manager / Manager - Marketing Communication Head

Reporting - Reports to the Head of Marketing & Communications

Overall Purpose of the Role - - The Digital Marketing and Social Media Manager / Senior Manager will be responsible for developing and implementing digital marketing and social media strategies to enhance the FIIB's online presence and achieve marketing goals. The role involves managing social media channels, paid advertising campaigns, and analyzing data for optimization.

Roles and Responsibilities –

Social Media Management :

• Develop and maintain a comprehensive social media calendar outlining content themes, campaigns, and important events related to the institution.
• Strategically plan posts to ensure a consistent and engaging online presence across platforms.
• Ideate, plan, and execute social media campaigns aligned with institution goals, including student recruitment, brand awareness, alumni engagement, and academic achievements.
• Coordinate with various departments to gather information about upcoming events, seminars, workshops, and academic activities for inclusion in the content calendar.

Paid Advertising Strategy :

Campaign Management :

Data Analysis and Reporting :

Experience :

Desired Skills :

Remuneration :