Senior Product Marketing Manager

About ISOCRATES

Since 2015, iSOCRATES advises on, builds and manages mission-critical Marketing, Advertising and Data technologies, platforms, and processes as the Global Leader in MADTECH Resource Planning and Execution(TM)

iSOCRATES delivers globally proven, reliable, and affordable Strategy and Operations Consulting and Managed Services for marketers, agencies, publishers, and the data / tech providers that enable them.

iSOCRATES is staffed 24 / 7 / 365 with its proven specialists who save partners money, and time and achieve transparent, accountable performance while delivering extraordinary value. Savings stem from a low-cost, focused global delivery model that scales, benefiting from continuous reinvestment in technology and specialized training.

About MADTECH.AI

MADTECH.AI is your Marketing Decision Intelligence platform. Unify, transform, analyze, and visualize all your data in a single, cost-effective AI-powered hub. Gain speed to value by leaving data wrangling, model building, data visualization, and proactive problem solving to MADTECH.AI. Sharper insights, smarter decisions, faster.

MADTECH.AI was spun out of well-established Inc. 5000 consultancy iSOCRATES® which advises on, builds, manages, and owns mission-critical Marketing, Advertising and Data platforms, technologies and processes as the Global Leader in MADTECH Resource Planning and Execution™ serving marketers, agencies, publishers, and their data / tech suppliers.

As a Senior Product Marketing Manager (SPMM) at iSOCRATES, you will play a pivotal role in driving the success of our SaaS platform MADTech.AI by developing and executing strategic marketing initiatives. You will collaborate closely with cross-functional teams to understand market trends, customer needs, and the competitive landscape to inform product positioning and go-to-market strategies. The ideal candidate will be highly skilled in digital marketing, have a deep understanding of SaaS products, and have experience working with highly valued brands. Additionally, candidates with experience from top marketing agencies with a global presence will be preferred.

Key Responsibilities

• Develop comprehensive product marketing strategies to drive awareness, adoption, and retention of the SaaS platform.
• Collaborate with product management, sales, and customer success teams to ensure alignment on product messaging, positioning, and value proposition.
• Conduct market research and analysis to identify customer needs, market trends, and competitive insights to inform product roadmap and go-to-market strategies.
• Create compelling marketing collateral including sales enablement materials, presentations, website content, case studies, and whitepapers to effectively communicate product features and benefits.
• Lead the execution of digital marketing campaigns across various channels including email, social media, search engine optimization (SEO), and paid advertising to drive lead generation and customer acquisition on behalf of the Platform team.
• Measure and analyse the performance of marketing campaigns and initiatives, and leverage data-driven insights to optimize marketing strategies and drive continuous improvement.
• Develop strong relationships with key stakeholders including customers, partners, and industry influencers to drive advocacy and enhance brand reputation.
• Stay up to date of the industry trends, competitive landscape, and emerging technologies to identify new opportunities and innovative marketing strategies.
• Marketing & AdOps Domain Knowledge is a mandatory requirement
• Growth Hacker mindset and B2B SaaS PLG experience required.

In the first 90 days, our Senior PMM will :

Qualifications

Skills Required

Social Media, Email Marketing, Digital Marketing