Performance Marketing Expert

About the Role :

We are seeking a  Performance Marketing Expert  to join our digital team and lead the execution, optimization, and reporting of paid media campaigns across Google, Bing, Meta, LinkedIn, Twitter and other performance-driven platforms. The ideal candidate should be hands-on with campaign management, data analysis, predictive analysis and performance optimization while having the strategic mindset to drive measurable growth for multiple clients across diverse industries. (A specific experience in real estate category would have a brownie point)

This role is ideal for someone who thrives in a  fast-paced agency environment , understands  ROI-driven marketing , is agile and smart, and who can effectively communicate insights to internal teams.

Key Responsibilities

1. Campaign Strategy & Planning Develop and execute  data-driven performance marketing strategies  across platforms such as :

Google Ads (Search, Display, YouTube, Discovery, PMax)

Bing Ads (Search)

Meta Ads (Facebook, Instagram)

LinkedIn Ads, Twitter Ads, and other relevant platforms.

Conduct  competitor and audience research  to identify growth opportunities.

2. Campaign Execution Set up and manage end-to-end campaigns — from  ad copy creation  and  keyword selection  to  bidding strategies  and  audience targeting .

Collaborate with creative teams to ensure high-performing ad creatives.

Implement  tracking pixels , conversion events, and remarketing audiences via  Google Tag Manager  or similar tools.

3. Optimization & Performance Management Continuously  monitor, analyze, and optimize  campaigns for maximum ROI and CPA / CPL efficiency.

Conduct  A / B testing  for ad copies, creatives, audiences, and landing pages.

Optimize  budget allocation  across campaigns and platforms to achieve client KPIs.

4. Reporting & Insights Prepare  weekly, monthly, and quarterly performance reports  with insights, learnings, and recommendations.

Analyze campaign data to identify trends and opportunities for improvement.

Present insights and performance reviews during client meetings.

5. Collaboration & Process Coordinate with the  SEO, Creative, and Strategy teams  for integrated campaign execution.

Keep up to date with  latest ad platform updates, industry trends, and algorithm changes.

Support the  new business team  by contributing to performance strategy for pitches and proposals.

Key Skills & Competencies Technical Skills Proficiency in :

Google Ads ,  Meta Business Manager ,  LinkedIn Campaign Manager , and other ad platforms.

Google Analytics 4 (GA4)  and  Google Tag Manager (GTM) .

Google Data Studio / Looker Studio  for reporting.

Microsoft excel and Powerpoint

Strong understanding of  conversion tracking, attribution models, and funnel optimization .

Knowledge of  automation rules ,  bid strategies , and  audience segmentation .

Analytical & Strategic Skills Strong command of  data interpretation ,  ROI analysis , and  budget optimization .

Ability to translate data into  clear, actionable insights .

Strategic mindset with an eye for identifying  growth opportunities .

Soft Skills Excellent communication and presentation skills.

Strong project management and multitasking ability.

Collaborative team player with problem-solving orientation.

Adaptable and curious about new tools and marketing trends.