Business Development Manager - EdTech

Role : Business Development Manager-Ed Tech.

Location : Delhi.

Job Overview :

We are seeking a dynamic and results-driven Sales and Marketing Specialist to join our team. This role is integral to driving the growth of our company by developing and executing sales strategies and marketing campaigns that attract and retain customers. The ideal candidate will have a strong background in sales, marketing, and business development, with the ability to analyze market trends and generate innovative strategies.

Key Responsibilities :

• Sales Strategy Development : Create and implement effective sales strategies to meet or exceed sales targets.
• Analyze market trends and competition to identify new sales opportunities.
• Marketing Campaigns : Develop and execute marketing campaigns across various channels, including digital, print, and social media.
• Monitor and analyze the performance of marketing initiatives and adjust strategies as needed.
• Customer Relationship Management : Build and maintain strong relationships with clients and prospects.
• Understand customer needs and provide tailored solutions to drive satisfaction and loyalty.
• Lead Generation : Identify and pursue new business opportunities through networking, cold calling, and other lead generation techniques.
• Qualify leads and convert them into sales.
• Market Research : Conduct market research to understand customer preferences, industry trends, and competitive landscape.
• Use insights to refine marketing strategies and sales approaches.
• Sales Reporting : Track sales performance and prepare reports on sales metrics, marketing effectiveness, and customer feedback.
• Provide recommendations for improvements based on data analysis.
• Collaboration : Work closely with other departments, such as product development and customer service, to ensure alignment between sales, marketing, and overall business objectives.
• Event Management : Plan and execute promotional events, trade shows, and other marketing activities to enhance brand visibility and engage with potential Bachelors degree in Marketing, Business Administration, Sales, or a related field.
• Advanced degrees or certifications are a plus.
• Proven experience of 5 to 8 years in sales and marketing, with a track record of meeting or exceeding sales targets.

(ref : iimjobs.com)