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App Acquisition Lead
beBeeMarketingKanpur, Uttar Pradesh, India16 hours ago
Job descriptionProven 2+ years of experience in digital marketing, specifically app install / user acquisition campaigns. Strong expertise in Google Ads (UAC) and Meta Ads Manager. Solid understanding of mobile attribution platforms (e.g., Appsflyer, Adjust, Branch, Firebase). Data-driven mindset with excellent analytical skills (Excel / Google Analytics / Looker Studio). Experience with retargeting and remarketing campaigns. Strong problem-solving and analytical thinking. Excellent communication and presentation skills. Ability to thrive in a fast-paced, performance-oriented environment. Self-motivated with a growth mindset.
Job Overview
We are seeking a Digital Marketing Specialist to join our team and lead the execution of paid campaigns across various digital channels.
Main Responsibilities
- Develop, launch, and optimize app install campaigns on Google Ads (UAC) and Meta Ads (Facebook / Instagram).
- Monitor campaign performance, analyze key performance indicators (KPIs), and optimize towards cost-per-acquisition (CPA), return-on-ad-spend (ROAS), and retention goals.
- Conduct A / B testing of creatives, ad copies, and targeting strategies to maximize performance.
- Collaborate with the design / content team to develop high-performing ad creatives.
- Stay up-to-date with digital marketing trends, bidding strategies, and mobile advertising best practices.
- Provide regular reports and insights to stakeholders on campaign performance and improvement areas.
Requirements
Technical Skills
Soft Skills
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Acquisition Lead • Kanpur, Uttar Pradesh, India
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