Lead - Consumer Insights

About Licious

We are Licious and we are a Bengaluru-based meat and seafood company founded in 2015 by Abhay Hanjura and Vivek Gupta, our founders, foodies, and friends. We pride ourselves on being India’s most successful D2C food-tech brand operating in 20 cities across the country, delighting over 32 lac customers with our de-licious fresh meat and seafood!

Think you have what it takes to be the magic ingredient in the recipe that is Licious? Read on...

About the role

Bring the voice of the meat-loving Indian consumer to the heart of every decision.

This is far from a traditional “research ops” role - you will be a strategic thinking partner to Brand, Category, Product, and Leadership. You’ll help Licious stay ahead of cultural trends, uncover real consumer triggers and barriers, and shape habit-changing, cohort-winning propositions that drive growth and loyalty.

At Licious, we believe consumer love is built on deep understanding - of her needs, her aspirations, and the culture that shapes her choices. You will be at the center of decoding India’s food and meat consumption journeys, turning sharp insights into powerful growth strategies.

What makes the role meaty?

Lead end-to-end

insight generation

across categories, consumer cohorts, and consumption moments that define the Licious experience.

Design and own research frameworks

• from brand health tracks, U&As, and NPS studies to concept tests and market maps - ensuring insight translates into business advantage.

Move beyond reports :

shape strategy and decision-making

across Brand, Marketing, CRM, Product, CX, and Growth by turning findings into actionable narratives.

Drive

continuous learning loops

Champion a

consumer-first culture

by building rituals, forums, and toolkits that democratize insights across Brand, Category, Product, and Growth teams.

We hope that you have..

8–10 years of experience

in consumer insights, market research, or strategy - ideally across brand-led FMCG, D2C, or digital-first environments.

storyteller’s mindset

Strong command of both

quantitative and qualitative methods

A curious, restless thinker - deeply interested in food, decision-making, and the evolving

culture of eating meat in India .

Passionate about consumers beyond category needs : tuned into their

lifestyles, aspirations, and cultural codes .

This role is more than research - it’s about shaping how India experiences meat. If you thrive at the intersection of data, culture, and brand growth, Licious is where you can make a real impact.