Performance Marketing Specialist

A Fintech Client is seeking a  Performance Marketing Specialist  to join our marketing team. This role focuses on driving growth through data-driven paid media strategies. The ideal candidate will be skilled in analyzing performance data to optimize campaigns and maximize ROI.

Requirements

RESPONSIBILITIES

• Develop and execute performance marketing campaigns across multiple channels, including search, social, display, and affiliate marketing.
• Analyze campaign performance metrics and identify opportunities for optimization to enhance efficiency and effectiveness.
• Generate detailed reports on campaign performance, presenting findings and actionable recommendations to stakeholders.
• Manage and allocate budgets effectively, ensuring optimal spend across all channels to achieve marketing goals.
• Implement A / B tests and other experimental designs to refine targeting, creatives, and bidding strategies.
• Partner with creative and content teams to create compelling ad content that resonates with target audiences.
• Keep abreast of industry trends and competitive landscape to inform performance marketing strategies.

REQUIREMENTS