Performance Marketing Expert

Performance Marketing Executive – Meta & Google Ads

Experience : 2–3 years

Location : GURGAON

Key Responsibilities

Plan, execute, and optimize paid campaigns across

Meta Ads Manager

and

Google Ads

(Search, Display, YouTube).

Monitor daily performance metrics (CTR, CPC, CPM, ROAS, CPA, Conversion Rate) and optimize budgets for maximum ROI.

Conduct

keyword research ,

A / B testing , and

audience segmentation

to improve campaign efficiency.

Create compelling ad copies, visuals, and landing page briefs aligned with brand objectives.

Collaborate with design and content teams for ad creatives and performance reports.

Analyze and report campaign performance using tools like

Google Analytics, Meta Insights, and GA4 .

Stay updated on

industry trends ,

algorithm updates , and

new ad formats

across platforms.

Suggest strategies for

funnel optimization

and

retargeting

to increase conversions.

Track competitor activities and benchmark best practices.

Required Skills & Competencies

Hands-on experience with

Meta Ads Manager ,

Google Ads , and

Google Analytics (GA4) .

Strong analytical and problem-solving skills; comfort with data interpretation and reporting.

Understanding of

e-commerce funnels ,

pixel tracking , and

conversion attribution .

Proficiency in Excel / Google Sheets for campaign analysis.

Basic knowledge of SEO and marketing automation tools is an advantage.

Excellent written and verbal communication skills.

Creative mindset with an eye for effective ad design and copy.

Ability to manage multiple campaigns, meet deadlines, and adapt to fast-changing priorities.

Preferred Qualifications

Certification in

Google Ads

or

Meta Blueprint

preferred.

Experience with

Shopify ,

Amazon Ads , or

performance-based D2C marketing

is a plus.

Prior experience in

nutrition, wellness, FMCG , or

consumer brands

will be advantageous.