Senior Market Research and Product Strategist

About Nua :

Nua is a venture-funded, direct-to-consumer (D2C) brand transforming women’s wellness in India. Starting with our innovative, chemical-free and India’s only fully customizable sanitary pads, we are on a mission to develop holistic and personalized solutions for solving real problems that women face. We do this by building a wellness platform with great products, an impactful community and a personalized customer experience. With a growing community of over 15 lakh women, we are already India’s largest and most engaged digital-first FemTech brand.

Our story began with a pad. And not just any pad that could be picked off the shelves but one that was truly thought around a woman’s needs. Since then, we have grown multi-fold with innovative, inclusive and effective products that are Made Safe certified and backed by science. We continue to co-create products with our community and fuel the D2C revolution through deep consumer insights and investments in technology.

Nua has raised over $22 million in venture funding, backed by marquee investors including Lightbox Ventures, Kae Capital, Mirabilis Investment Trust, Deepika Padukone and Vindi Singh Banga, and Kamini Banga of the Banga family office. If you are as passionate as we are in making a difference and creating real impact in a fast-paced and wildly creative environment, then you might just be the person we are looking for.

Key Responsibilities

• Responsible for conducting market research, competitor analysis, defining product requirements and ensuring products meets customer needs
• Identify emerging trends, understand customer needs and collaborate with internal teams (Brand, sales) and external partners to develop and test new product concepts and prototypes
• Responsible for product development specifically for feminine hygiene products by leveraging expertise in material science, absorbent technologies and hygiene product design.
• Conduct in-depth research on raw materials to evaluate performance, cost, sustainability, and regulatory compliance.
• Define technical product specifications, performance criteria and ensure products meet both consumer needs and regulatory standards.
• Work with suppliers, converters, testing labs to develop and evaluate prototypes, run material trials, and optimize product structure.
• Conduct lab testing and coordinate external lab certifications
• Manage multiple product development projects ensuring technical feasibility, timely development and successful commercialization.
• Conduct structured consumer trials to interpret performance feedback and translate insights into engineering improvements.
• Ensure quality of the products from time to time through quality checks.
• Stay updated on industry trends & innovations

What We Look For