Lead - Marketing Operations

Organizations everywhere struggle under the crushing costs and complexities of 'solutions' that promise to simplify their lives. To create a better experience for their customers and employees. To help them grow. Software is a choice that can make or break a business. Create better or worse experiences. Propel or throttle growth. Business software has become a blocker instead of ways to get work done.

There's another option. Freshworks. With a fresh vision for how the world works.

At Freshworks, we build uncomplicated service software that delivers exceptional customer and employee experiences. Our enterprise-grade solutions are powerful, yet easy to use, and quick to deliver results. Our people-first approach to AI eliminates friction, making employees more effective and organizations more productive. Over 72,000 companies, including Bridgestone, New Balance, Nucor, S&P Global, and Sony Music, trust Freshworks' customer experience (CX) and employee experience (EX) software to fuel customer loyalty and service efficiency. And, over 4,500 Freshworks employees make this possible, all around the world.

Fresh vision. Real impact. Come build it with us.

Job Description

As a Marketo Administrator, you will be responsible for managing and optimizing our marketing automation platform (MAP) to drive seamless marketing operations.

You will oversee lead management, data quality, system integrations, reporting and user administration, ensuring effective campaign execution and alignment with business goals.

Key Responsibilities:

Marketo Administration & Integration

• Manage Marketo user roles, permissions, and audit trails, ensuring secure and structured access.
• Oversee and optimize MAP integrations with Salesforce (SFDC), data enrichment platforms, and other Martech tools.
• Monitor and troubleshoot sync issues, data discrepancies, and process gaps to maintain operational efficiency.

Lead Management & Data Quality

• Design and implement lead scoring models, lead management workflows, and data validation processes to enhance lead quality.
• Maintain database hygiene by eliminating duplicates, deactivating junk records, and refining lead qualification criteria.
• Implement consent management and segmentation strategies to ensure regulatory compliance and targeted marketing execution.

Testing & Optimization

• Conduct user acceptance testing (UAT) for system updates, new integrations and lead flow processes.
• Execute A/B testing and optimize automation workflows to improve marketing performance.Manage IP warming strategies during platform migrations and optimize email deliverability.
• Serve as the Subject Matter Expert (SME) on marketing automation best practices, ensuring alignment with industry standards.

Marketing Campaign & Reporting Support

• Provide campaign teams with email deployment support and Marketo form development as needed.
• Generate and analyze audience reports, campaign performance metrics and lead insights using Marketo, SFDC, and analytics tools.
• Collaborate with IT, lead management, and campaign teams to enhance MAP capabilities and drive continuous improvements.

Qualifications

• 8+ years of experience in Marketing Automation.
• 4+ years of hands-on experience administering Marketo.
• Deep understanding of marketing processes, including lead generation, nurturing and qualification.
• Proficiency in HTML, CSS, and JavaScript for email template and landing page customization.
• Hands-on experience integrating Marketo with CRM systems like Salesforce (SFDC).
• Strong analytical skills with the ability to interpret marketing data and optimize campaigns.
• Excellent problem-solving skills and attention to detail.
  
  

Additional Information

At Freshworks, we have fostered an environment that enables everyone to find their true potential, purpose, and passion, welcoming colleagues of all backgrounds, genders, sexual orientations, religions, and ethnicities. We are committed to providing equal opportunity and believe that diversity in the workplace creates a more vibrant, richer environment that boosts the goals of our employees, communities, and business. Fresh vision. Real impact. Come build it with us.

Skills Required
Marketo, Javascript, Css, Html