Go to Market (GTM) Strategist

Position : Go-to-Market (GTM) Strategist

Location : India (Remote)

Employment Type : Full Time

Schedule : Monday to Friday, Day Shift

Experience : 2+ Years

Company Description

Scry AI is a research-led enterprise AI company that builds intelligent platforms for BFSI, insurance, logistics, and industrial enterprises to drive efficiency, insight, and compliance. Our solutions include Auriga for conversational AI, Collatio for document intelligence, and Concentio for cognitive IoT and operational intelligence. We help enterprises automate complex workflows, monitor field operations, and extract real-time insights from structured and unstructured data.

We are looking for a Go-to-Market (GTM) Strategist to define, orchestrate, and optimize the launch and growth strategy for Scry AI’s products across priority markets and verticals.

Role Overview

As a GTM Strategist, you will own the end-to-end go-to-market strategy for new products, features, and vertical solutions. You will work closely with product, sales, marketing, and leadership to define ICPs, craft positioning and messaging, design launch plans, and enable revenue teams. Your work will ensure that Scry AI’s offerings are clearly understood, competitively differentiated, and consistently adopted in target markets.

Key Responsibilities

GTM Strategy and Planning

Define go-to-market strategies for new products, features, and vertical solutions, from concept to post-launch optimization

Develop clear value propositions, positioning, and messaging tailored to industries, buyer personas, and use cases

Partner with product and leadership to prioritize markets, segments, and launch milestones based on impact and feasibility

Market, Customer, and Competitive Insight

Conduct market research to understand trends, competition, and whitespace opportunities across BFSI, insurance, logistics, and industrial sectors

Collaborate with sales and customer success to gather field insights, objections, and real-world use cases

Translate insights into differentiated narratives, playbooks, and strategic recommendations

Launch and Campaign Orchestration

Build integrated launch plans across channels (website, email, webinars, social, events, partner channels) with clear timelines and success metrics

Work with demand generation and content teams to create GTM assets : one-pagers, sales decks, case studies, landing pages, and nurture flows

Ensure consistent messaging across all touchpoints and coordinate cross-functional execution for each launch

Sales and Partner Enablement

Create and maintain sales enablement materials : pitch decks, battlecards, objection-handling guides, demo scripts, and competitor comparisons

Train sales, SDRs, and partner teams on new offerings, positioning, ICPs, and discovery frameworks

Partner with revenue leadership to refine pricing, packaging, and qualification criteria as GTM motions scale

Performance Tracking and Optimization

Define GTM success metrics and track performance across pipeline, win rates, deal cycles, and product adoption

Analyze data from CRM, marketing automation, and product usage to identify bottlenecks and opportunities

Optimize GTM motions based on feedback, experiments, and lessons learned from previous launches

Required Qualifications and Skills

2+ years of experience in B2B SaaS, product marketing, GTM strategy, or related roles

Proven experience planning and executing go-to-market strategies for tech or enterprise products

Strong understanding of B2B buying journeys, especially in mid-market and enterprise environments

Ability to translate complex technical capabilities into clear, business-focused value propositions

Experience collaborating with product, sales, and marketing in a fast-moving, cross-functional environment

Comfortable working with data (pipeline reports, funnel metrics, product usage) to inform decisions

Background in AI, data, or enterprise software is a strong plus; exposure to BFSI / insurance / logistics is an advantage

Our Ideal Candidate

Thinks at the “systems level” and enjoys connecting product, market, and revenue strategy

Can switch between strategy and execution : defining GTM narratives and getting hands-on with assets and launch tasks

Loves understanding customers and markets, and can turn that understanding into sharp messaging and sales stories

Is comfortable challenging assumptions, proposing new plays, and iterating quickly based on data and feedback

Wants to shape the category narrative for an AI company building deep, high-impact enterprise platforms

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