Product & Market Insights Director

At Mayfair Housing , we are entering an exciting phase of growth, expanding our footprint across Mumbai’s evolving real estate landscape. To strengthen our strategic core, we are seeking a seasoned professional from the Real Estate industry who can shape the future direction of our products, brands, and customer strategies. This role goes beyond traditional research or marketing—it is about integrating market intelligence, consumer insights, design thinking, and strategic foresight to influence every business decision. The individual will act as a strategic advisor to leadership, driving informed decisions around product concept, pricing, design relevance, branding, and customer segmentation to ensure each development resonates deeply with the market and delivers sustained velocity.

Key Responsibilities

Strategic Product Planning & Positioning.

• Define and refine product strategies aligned with organizational growth goals and market realities.
• Partner with design, architectural, and project teams to ensure product configurations, amenities, and unit mix reflect consumer needs and competitive differentiation.
• Position each product uniquely within its sub-market to ensure strong customer resonance and absorption.

Pricing Strategy & Commercial Intelligence.

Market Research & Competitive Analysis.

Brand Positioning & Communication Strategy.

Collaborate with the marketing and brand teams to ensure consistent storytelling across digital, on-ground, and customer touchpoints

Customer Segmentation & Behavioural Insights.

Business Analytics & Performance Review.

Strategic Advisory & Cross-Functional Collaboration.

Key Performance Indicator.

Qualification.

Knowledge.

Skills.

Experience.

Key Behavioural Competencies.