Program Manager - Visual Merchandiser

Role Overview

As Program Manager – Visual Merchandising at Apnamart, you will be responsible for defining, implementing and managing the visual presentation strategy across all store formats. Your work will ensure product displays, in-store signage, category resets, new store launches and ongoing store refreshes reinforce the brand’s value proposition, enhance shopper experience and drive sales. You will coordinate cross-functionally with store operations, marketing, category & procurement teams and external vendors to deliver consistent, compelling in-store presentation across our hyperlocal stores.

Key Responsibilities

• Develop the visual merchandising program : layouts, display standards, planograms, signage guidelines for all store formats and categories.
• Partner with store operations and category teams to ensure merchandise-placement logic aligns with business goals (footfall, conversion, average basket size).
• Lead VM activities for new store openings (NSO) and existing store refreshes : from concept to execution, coordinating timelines, materials, vendor installation and quality checks.
• Manage the rollout of promotional displays, seasonal campaigns, thematic signage and store-front visuals to enhance visibility and shopper engagement.
• Monitor store compliance : conduct regular store audits of visual standards, displays, signage, shelf presentation, lighting, category adjacencies; report gaps and ensure corrective action.
• Work with vendors to source VM materials (fixtures, props, banners, signage), negotiate with vendors, and track costs and quality
• Maintain dashboard / MIS of VM program performance : display execution compliance, cost vs plan, store-by-store visual score, impact on sales or category performance.
• Train and guide store / operations staff on VM standards, best practices, and visual presentation guidelines to ensure consistency across locations.
• Stay updated on retail visual trends, competitor store-looks, shopper behaviour, and bring fresh ideas for store presentation improvement.
• Drive continuous improvement : refine VM processes, standard operating procedures, vendor workflows and ensure scalability across store network.

Key Metrics / KPIs

Qualifications & Skills

Open to travel across locations