Talent.com
This job offer is not available in your country.
Lafit Lighting - Area Sales Manager - B2B

Lafit Lighting - Area Sales Manager - B2B

Lafit LightingMumbai, India
30+ days ago
Job description

Key Responsibilities :

Strategic Leadership :

  • Execute the 3-Year Rolling Sales Plan and annual business targets segmented by product line and geography.
  • Support Territory Sales Manager in building, nurturing, and retaining strong dealer and distribution networks.
  • Drive branding and in-store visibility (Signage / Display) of Lafit at retail outlets to enhance brand recall.

Market Development :

  • Identify and develop new market segments and business opportunities within the assigned territory.
  • Expand customer base by forging and nurturing relationships with key influencers, architects, contractors, and institutional clients.
  • Ensure optimal market coverage and penetration by guiding and mentoring the frontline sales team.

    • Operational Excellence :

  • Oversee daily sales operations including pricing, contracting, order execution, and inventory coordination.
  • Drive consistent and accurate reporting of sales metrics, forecasts, and pipeline health.
  • Monitor slow and non-moving inventory, and take proactive measures for timely liquidation and capital efficiency.
  • Ensure all customer inquiries and leads are followed up promptly by the team.
  • Collaborate with cross-functional teams such as marketing, supply chain, and finance to ensure customer delight and process alignment.

    • Financial and Commercial Controls :

  • Drive cost efficiency by managing selling and distribution expenses within budget.
  • Ensure adherence to credit control policies with average receivables not exceeding 30-45 days.
  • Maintain compliance with internal customer credit evaluation and documentation procedures.

    • Channel and Team Enablement :

  • Conduct regular sales and product training sessions for internal teams and external partners.
  • Build a culture of performance, accountability, and continuous improvement within the sales team.

    • Customer Relationship Management :

  • Build strong, long-term relationships with key customers and stakeholders.
  • Resolve escalations and service issues promptly to maintain a high level of customer satisfaction and retention.

    • Industry & Product Expertise :

    Stay informed of emerging lighting technologies, competitive landscape, and market dynamics.

    Liaise with R&D / Product teams to ensure product offerings align with market demand and customer MBA in Sales & Marketing (mandatory)

  • Bachelor's or Master's degree in Engineering (preferred)
  • Proficiency in MS Office, AI tools, and sales automation platforms

    • (ref : iimjobs.com)

    Create a job alert for this search

    Area Sales Manager • Mumbai, India