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Senior Brand Manager - OTC / FMCG

Araya HealthBengaluru, Karnataka, India

1 day ago

Job description

About Araya Health Pvt Ltd

Araya Health has been incorporated with the vision of improving lives of Indian consumers by providing them ‘’good health, everyday’’ .

We aim to improve the health of Indian consumers by providing innovative and efficacious healthcare products to cater to their daily needs. As consumers are more informed now and can proactively manage their healthcare needs better, this approach reduces the cost to the consumers & also reduces the load on the healthcare infrastructure - as a result helping the consumers to lead their lives better and more productively on a daily basis .

We are seeking : Senior Brand Manager, BANGALORE

As Senior Brand Manager, you will play a pivotal role in shaping the future of our company . We are looking for an individual with relevant experience in OTC / Consumer Health or FMCG sales or marketing. You will be responsible for the development & implementation of the strategic and operational marketing plans for the brand which maximises sales & market share, revenue growth and optimises profitability in the short and long term.

We prefer individuals who are already based out of BANGALORE.

Travel required : local - high, out station - moderate.

Key Responsibilities :

Develop the marketing mix including communication and other activities that drive the long-term equity of the brand.
Accountable for the portfolio to deliver financial targets - sales, profitability and market share.
Understanding consumer insights / need gaps through research to develop winning propositions.
Liaison with the creative agency, media agency & market research agencies.
Strong working relationship with internal teams like Sales, Design, Supply chain, Finance etc.
Development and finalization of packaging material (Artwork and arrangement of PM from manufacturers).
Deploy flawless operational plans to sales team to enable quality execution.
Interaction with PM, display etc vendors, as well as manufacturing site, warehouse, logistics etc.
Interaction with Logistics and warehouse to execute smooth functioning of operations.

Qualifications :

Graduate from a good recognised college AND / OR an MBA from Tier II institute with 2-3 years of experience in sales (retail or modern trade) or in marketing in FMCG / OTC / healthcare.

High proficiency in MS Excel / spreadsheets, MS PPT, MS Word

Strong analytical skills and the ability to use data to drive decision-making.

Excellent verbal and written communication skills, good relationship building, negotiation skills and listening skills.

NOTE : Candidate with more than 4 years’ experience AND / OR more than Rs 6 Lacs current CTC - NEED NOT APPLY.

What we offer

An inclusive and collaborative work environment with industry benchmarked salary. Chance to work with a passionate team and the opportunity to make a meaningful impact on the healthcare landscape in India.

Huge learning opportunity in the growth phase of a fast-growing consumer healthcare start-up.

If you are a dynamic, results-oriented individual with a track record of successful sales or marketing management in OTC / healthcare / FMCG in India, we would love to hear from you . Join us in our mission to improve healthcare in India and make a real difference in people's lives. We look forward to welcoming you as a valued and key member of our team.

To apply, please send your resume to corporate@arayahealth.in

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Senior Brand Manager • Bengaluru, Karnataka, India