Digital Marketing Executive

Job Responsibilities – Digital Marketing Executive

Strategy Development & Implementation :

Plan, execute, and manage all digital marketing initiatives including SEO, SEM, email marketing, social media, and display advertising campaigns.

Build and maintain a strong, engaging social media presence across platforms.

Campaign Management :

Monitor campaign performance, track KPIs, and optimize strategies to achieve maximum ROI.

Analyze trends and provide actionable insights for campaign improvement.

Content & User Experience :

Collaborate with teams to create high-converting landing pages and engaging content.

Develop innovative growth strategies and enhance overall customer experience across channels.

SEO & SEM :

Implement SEO best practices and manage PPC campaigns to improve search engine rankings.

Conduct keyword research and optimize website and content for visibility.

Analytics & Reporting :

Utilize tools like Google Analytics and AdWords to track performance.

Prepare detailed reports showcasing campaign results and ROI.

Market Research & Client Communication :

Study market trends, competitors, and audience behavior.

Plan, execute, and optimize paid campaigns on Google Ads, Meta, LinkedIn, and other platforms.