Optimization Manager

Testing and Optimization Specialist

Project Role : Digital Testing and Optimization Manager / Consultant - Testing & personalization

Project Role Description : Ideate, Design, build and manage optimization roadmap to meet business process and application requirements. Not just execute the test defined by stakeholder

Overall Work Experience : 8+ years

Work location : Remote

Must Have Skills : Proficient in Adobe Target and Optimizely,Adobe Analytics or GA4, HTML, JavaScript, CSS,

Good To Have Skills : Adobe Audience Manager , AEM, Power BI / Looker / Tableau

Timings : 2pm to 11pm (Overlap with US timezone)

Key Responsibilities

Experimentation and Testing : Plan, execute, and analyze A / B tests using Adobe Target and Optimizely.

Independently generate innovative testing ideas and strategies, formulate sound hypotheses and share out the results post testing.

Analytical Skills : Identify key testing areas and define problem areas using strong analytical skills.

Evaluate data from various sources for informed decision-making. Build ad hoc reports, dashboards to convey the insight and automate where required.

Stakeholder Management : Work closely with stakeholders to understand needs and translate them into testing use cases. Efficiently manage stakeholder expectations throughout the testing process.

Metrics Definition : Define KPIs and metrics, regularly reporting on test performance.

Self-Sufficiency : Own the end-to-end process, from idea generation to comprehensive reporting.

Ensure smooth execution and timely delivery of results.

Platform Expertise : Proficiently use Adobe Target and Optimizely for effective testing, superior BI skills – Looker / Power BI / Tableau etc and subject matter expertise in Web and AdTech stack – GA 4 / Omniture and DCM etc. Stay updated on platform features and best practices.

Continuous Improvement : Monitor industry trends and suggest process improvements within the optimization workflow. Proactively enhance testing methodologies.

Analytical Thinker : Interpret data and derive meaningful insights.

Innovative Problem Solver : Creatively solve optimization challenges.

Proactive Attitude : Independently explore new testing ideas and ownership to see the idea launch

Detail-Oriented : Ensure accuracy in experiment setup and analysis.

Adaptability : Thrive in a dynamic environment and adapt quickly.

Curiosity : Exhibit a curious mindset to understand user behavior and industry trends.

Effective Communicator : Clearly communicate technical concepts to diverse stakeholders.

Qualifications

Bachelor's degree in computer science or Information Technology. Masters or Analytics degrees a plus

8+ years overall experience with Adobe Target (aka Test & Target), Optimizely or Monetate with at least 1-2 years as a developer developing custom codes, javascripts and tag elements

2+ years experience designing, running and reporting on multivariate and A / B tests

2+ years of experience using Adobe Target or Optimizely (aka Test & Target) for delivering dynamic and personalized site experiences

Adobe Target or Optimizely certification is a huge plus

Legal subscription / SaaS platform experience is a plus