Performance Marketing Specialist 4+yrs (B2B Lead Generation)

We’re seeking a dedicated Digital Marketing Specialist with 4 to 6yrs years of experience, strong expertise in LinkedIn, Email Marketing and its tools, and proven ability to drive B2B lead generation and brand growth through digital channels.

Key Responsibilities

Lead Generation Strategy :

Build and execute the People Prime lead generation engine across LinkedIn, Email, SEO, and Retargeting.

Campaign Execution

Run LinkedIn Ads and manage campaigns to drive awareness and engagement.

Develop and distribute LinkedIn content (with design support).

Execute cold email outreach campaigns to ICP prospects.

Leverage SEO & content marketing to generate organic traffic.

Tracking & Optimization

Track LinkedIn engagers and identify website visitors using analytics / intent tools.

Run retargeting ads (Meta, YouTube, LinkedIn).

Monitor campaign performance and continuously optimize for lower CAC and higher conversion.

Collaboration

Work with design team for creative assets (graphics, videos).

Coordinate with sales to hand off qualified leads and improve conversions.

Requirements

4+ years of experience in B2B performance marketing / demand generation.

Proven track record of running LinkedIn Ads, cold outreach, and inbound funnels.

Hands-on with tools like :

LinkedIn Campaign Manager

Google Analytics, Tag Manager, SEO tools (Ahrefs / SEMRush)

Retargeting (Meta Ads, YouTube Ads)

Strong understanding of ICP-based targeting, lead scoring, and funnel tracking.

Data-driven mindset with ability to measure, report, and optimize campaigns.

Ability to work independently as a one-person growth engine (with design support).