Brand Content Manager

Role Overview

The Content Strategist will be responsible for planning, creating, and managing content across all our verticals. This includes drafting LinkedIn posts, newsletters, and emailers, while actively collaborating with the social media and marketing teams to ensure a consistent brand voice and high engagement.

Key Responsibilities

• Develop content strategies aligned with the brand objectives and audience needs.
• Draft and schedule LinkedIn posts for all verticals and leadership profiles.
• Create compelling newsletters and emailers for various programs, communities, and updates.
• Collaborate with the social media team to brainstorm, plan, and execute campaigns.
• Ensure all content maintains consistency in messaging, tone, and brand guidelines.
• Conduct regular competitor and industry benchmarking to keep content relevant and impactful.
• Track, measure, and report content performance using analytics tools.
• Coordinate with internal teams to gather insights, success stories, and updates to be showcased.

Requirements