Sr. Digital Marketing Executive

Job Title : Sr. Digital Marketing Executive

Job Location : Hinjewadi, Pune (WFO)

Experience : 5+ Years

Shift : 11.00AM to 8.00 PM IST , Monday to Friday

Qualification : BE , MCA ,MBA

Job Description :

Futurism on behalf of his client is looking for Sr. Digital Marketing Executive having good experience with SEO, Paid Campaign, Social Media, Analytics

Skills & Responsibilities :

• Strategize, plan, and execute SEO, pay-per-click, social media, display, inbound and outbound marketing campaigns on behalf of clients
• Craft and manage PPC campaigns in Google Ads, Microsoft Advertising, LinkedIn, Facebook and Twitter, and ABM platforms
• Define content development, syndication, distribution, and link-building strategies
• Draft detailed SEO site audits and reports through a technical, content and off-site lens to ensure that they consistently adhere to SEO best practices
• Analyze and translate data from web analytics into actionable plans
• Advise clients on SEO best practices
• Create digital marketing plans and discuss them with clients and prospects, in collaboration with an account manager.
• Work with internal team to ensure that UX, design, development, content strategy is contributing to the success of our clients’ overall digital marketing goals and plans.
• Build and optimize powerful B2B campaigns in Google, Bing & Yahoo across several partners to build brand and interest for our clients, who primarily serve niche markets and industries
• Daily and weekly reporting and communication regarding campaign development, timelines, analysis, and results.
• Manage digital advertising budget and spend, including bid management
• Execute bid changes based on pacing and performance
• Continuous analysis of paid search campaigns to identify potential opportunities, providing recommendations for optimization through ad copy, keywords, ad groups, targeting, bidding, and landing pages.
• Monitor SEO performance by utilizing SEO tools such as SEMRush, Search Console, Google Analytics and Google Data Studio.
• Synthesize information to clearly communicate key learnings, actionable strategy, testing opportunities, and recommend new opportunities to internal stakeholders and partners.
• Communicate to a diverse set of teams; use data and insight to make a case for what you need to be successful
• Develop annual, quarterly and project-level SEO strategies designed to maximize performance across Technical, Content and Off-site SEO to achieve business goals
• Conduct ongoing keyword research to apply a customer-first lens to marketing initiatives; use these insights to support strategic and tactical recommendations across clients’ digital ecosystems
• Maintain and manage search tools to identify site issues and collaborate with the development team to resolve defects
• Ensure alignment between paid search and organic search strategies
• Advise on content types, topics, and keywords to explore to maximize clients’ search rankings
• Provide training to others in the organization on issues important to SEO
• Constantly monitor and communicate changes in industry trends and search engine algorithms both internally and to clients.
• Estimate, strategize and support the sell-in of new SEO initiatives, in conjunction with sales and account team members
• Develop working plans for upcoming and in-motion SEO engagements (weekly / monthly resource planning, initiative prioritization, key milestones, etc.) in collaboration with the project management team
• Assign and oversee skill level-appropriate SEO tasks / responsibilities for other team members

Must have Skills :