Data Science Analyst - Media Analytics
Location : Bangalore (Onsite)
Notice Period : Candidates who can join within 30 days may only apply
Job Summary :
We are looking for a Senior Data Science Analyst with strong expertise in Media Analytics and a proven track record in driving marketing measurement and optimization. The role will be responsible for delivering actionable insights, evaluating marketing effectiveness, and driving data-backed recommendations to optimize media investments.
Required Skills & Experience :
- 7 to 8 years of experience in Data Science / Analytics with a strong focus on media measurement, marketing effectiveness, and performance optimization.
- Hands-on expertise in advanced statistical modeling, attribution, and experimental design.
- Proficiency in tools such as Python, R, SQL, and visualisation platforms (Tableau / Power BI).
- Experience in Media Mix Modeling (MMM) is a plus.
Key Responsibilities :
Lead the design, development, and implementation of media analytics solutions to evaluate channel and campaign effectiveness.Analyze large-scale marketing, consumer, and business performance datasets to generate actionable insights.Partner with business, marketing, and analytics teams to define measurement frameworks and KPIs.Translate advanced statistical analyses into clear, business-focused insights and recommendations.Stay updated with the latest trends in media analytics, measurement methodologies, and tools.Mentor and guide junior analysts in media analytics and advanced measurement techniques.(ref : hirist.tech)