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Digital Analyst

Digital Analyst

Narang Staffing Solutionsnadiad, gujarat, in
18 hours ago
Job description

Position : Digital Instrumentation Analyst

Location : Mohali (work from office)

Experience Required : 3-5 years in digital analytics implementation

Position Overview

We are seeking a highly skilled Digital Instrumentation Analyst to support the implementation and management of event tracking across our digital platforms. The ideal candidate brings hands-on expertise in HTML, JavaScript and Google Tag Manager (GTM) , with a deep understanding of configuring tracking for customer data platforms (CDPs) and web analytics tools .

Key Responsibilities

  • Develop and manage custom tracking scripts (HTML / JavaScript) to support event capture via Google Tag Manager .
  • Configure and maintain GTM containers : create tags, triggers, variables and manage data layer structures.
  • Collaborate with engineering and technology teams to validate data layer implementation and ensure correct event firing.
  • Implement user interaction tracking and event setup across web properties using Google Analytics 4 , Adobe Analytics and TreasureData .
  • Deploy and verify marketing pixels (Meta, LinkedIn, Google Ads) using GTM.
  • Conduct periodic audits and validations to maintain data integrity and ensure tracking accuracy.
  • Troubleshoot issues related to pixel firing , event tracking and data discrepancies.
  • Maintain clear documentation of tagging strategies and implementation steps.

Requirements

  • 3-5 years of hands-on experience in digital analytics and instrumentation.
  • Strong proficiency in HTML , JavaScript , and Google Tag Manager .
  • Experience with CDP SDKs such as TreasureData is highly preferred.
  • In-depth knowledge of web analytics platforms and marketing pixel integrations .
  • Familiarity with tag debugging tools (e.g., Chrome DevTools, Tag Assistant).
  • Excellent ability to translate business requirements into technical tracking specifications.
  • Strong communication skills to work effectively with cross-functional teams.
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    Digital Analyst • nadiad, gujarat, in