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Product & Content Marketing Lead — iVP Semiconductor

Product & Content Marketing Lead — iVP Semiconductor

iVP Semiconductoraurangabad, maharashtra, in
9 hours ago
Job description

Location : Chennai or Bengaluru preferred; India-remote considered

Type : Full-time

We’re building a bold hardware brand from India. If you obsess over the customer, craft original ideas, and use storytelling to pull people toward a product (not push specs at them), let’s talk.

iVP Semiconductor is India’s power-semiconductor challenger—designing high-efficiency MOSFETs, drivers, and power subsystems for EV, industrial, and solar markets. With teams in Chennai and Bengaluru, we combine local customer insight with global standards to deliver reliable, application-ready solutions.

What you’ll do

  • Own product storytelling & content across the funnel : web / landing pages, briefs, one-pagers, case studies, whitepapers, email, social, light video scripts, and launch assets.
  • Lead with customer insight : mine interviews, calls, and market signals to uncover pains, language, and moments of truth—then build narratives that bridge those needs to our products.
  • Shape positioning & messaging for products and the master brand; turn insights into sharp POVs, memorable headlines, and repeatable narratives.
  • Create bold, original concepts : campaigns and content that feel B2C-clear and compelling while staying technically credible.
  • Drive GTM alignment with product, sales, and technical teams; prioritize stories that earn attention and convert.
  • Use AI thoughtfully to accelerate ideation and production while protecting accuracy and voice.
  • Measure & iterate with simple, outcome-oriented reporting.

What success looks like

  • Content that attracts the right audience and influences qualified pipeline .
  • Rising organic visibility on priority topics driven by distinctive ideas, not just keywords.
  • Strong executive social engagement tied to meaningful inbound interest.

    • What you bring

  • 5–10 years in product / content marketing for hardware (semiconductors strongly preferred; electronics / industrial / consumer hardware welcome).
  • Comfort interviewing SMEs / customers and translating voice-of-customer into positioning, not just paraphrased specs.
  • Portfolio showing creative concepts (headlines, hooks, campaigns) and long-form clarity.
  • Familiarity with AI in real workflows; ability to brief and guide freelancers / agencies when needed.
  • Bias for clarity, credibility, and brave ideas .

    • Nice to have

  • India-market experience / localization chops.
  • Exposure to power electronics or adjacent hardware domains.

    • Compensation : Market-competitive; flexible for exceptional candidates.

    How to apply

  • LinkedIn Easy Apply , or email gethired@ivpsemi.com (subject : Product & Content Marketing Lead – Your Name).
  • Include 2–3 samples that show customer-insight-led storytelling and bold creative choices.
  • You can also message us on LinkedIn.

    • Submit Answers to the Following questions

  • Show one example where a customer-insight-led idea moved a business metric (pipeline, organic, conversion). What insight unlocked it?
  • Link a sample with a distinct point of view (not generic “feature → benefit”). What was your role?
  • In 3–5 bullets, outline how you turn customer interviews into a messaging hierarchy and campaign concept.

    • There will be a Short exercise for the shortlisted candidates that should not take more than a couple of days to complete.

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