Product Lead, Acquisition & Monetization

AppsForBharatBengaluru, Republic Of India, IN

9 hours ago

Job description

About AppsForBharat

At AppsForBharat , we’re building digital products that bring structure, accessibility, and meaning to devotion. Our flagship app, Sri Mandir , is India’s largest devotion platform, serving millions of users every day .

We operate at the intersection of faith, culture, and technology , creating experiences that blend emotional depth with world-class product thinking. As we scale to the next 100 million users, we’re looking for a Senior Product Manager – Acquisition & Monetisation to drive growth and revenue at scale.

Role Overview for Senior Product Manager (Acquisition & Monetisation) :

This role sits at the heart of growth and business impact at AppsForBharat.

You’ll own how millions of users discover, engage, and contribute on our platform — shaping the user funnel from first interaction to paid experience.

Your north star : Maximise reach, retention, and revenue — without losing the soul of the product.

What You’ll Do

1. Drive Acquisition :

Build and optimise user acquisition funnels across channels — app store, organic, performance marketing, referrals, and partnerships.
Work closely with marketing and data teams to identify high-LTV cohorts and improve conversion from install → registration → engagement.
Design and run experiments (landing pages, creatives, onboarding flows) to improve activation rates.

2. Lead Monetisation Strategy :

Define the monetisation roadmap — from subscriptions and microtransactions to content and service-led products.

Partner with design, engineering, and CRM to build frictionless purchase and renewal experiences.

Optimise pricing, packaging, and offer design through A / B testing and cohort analysis.

Measure ROI and CLV impact;

evolve the monetisationengine using data-driven insights.

3. Product Ownership & Roadmapping :

Define, prioritise, and deliver the growth product roadmap.

Collaborate cross-functionally with marketing, growth, CRM, design, and data teams.

Balance experimentation velocity with quality and user experience integrity.

4. Data-Driven Decision Making :

Use quantitative and qualitative insights to inform decisions — from feature prioritisation to user segmentation.

Leverage analytics tools (Amplitude, Mixpanel, BigQuery, Looker, etc.) for growth experimentation and reporting.

5. Leadership & Collaboration :

Mentor junior PMs or analysts working on growth pods.

Influence stakeholders across business, marketing, and product to align on revenue goals.

What You Bring

Education : Engineering or Management degree from a premier institute — IIT, BITS Pilani, IIM,

ISB preferred.

Experience : Must have minimum 5+ years of core B2C product management experience, with

measurable impact on Revenue, ARPU, Conversion Rate, Repeat Transactions, Retention,

and Engagement.

Past KPIs must include Revenue, Conversion, ARPU, and Repeat Transactions.

Proven track record of delivering impactful digital products in high-growth environments.

Strong analytical skills with expertise in interpreting complex datasets.

Excellent communication and stakeholder management skills.

Bonus Points

Past Founding or Entrepreneurship experience

Nice to have : Experience managing products on both App and Web platforms.

Experience in e-commerce or supply chain product ecosystems.

Why AppsForBharat?

We’re not just another startup. We’re a movement. Here’s why you’ll love being a part of it :

Competitive compensation and performance-based incentives.

Ambitious work environment with opportunities for professional growth.

Access to a vibrant network of professionals passionate about spirituality and

technology.

Health & Wellness Benefits to ensure your and your family’s well-being.

A Serene, Pet-Friendly & Peaceful Office located in the heart of HSR Layout

Join us in revolutionising the way millions connect with their spirituality

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Product Monetization • Bengaluru, Republic Of India, IN