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Public Relations Executive / Senior Executive

Public Relations Executive / Senior Executive

ConfidentialMumbai, India
9 days ago
Job description

A Public Relations agency is hiring for the profile of PR Executive / Senior Executive.

Location : Mumbai

Experience : 1-3 years

Vertical : Lifestyle

Job Role

○ Understanding of PR landscape - traditional and new age media so that one can offer strategic integrated communication solutions.

○ A very dynamic, passionate PR professional who is aggressive and result oriented at work

○ Ability to build, lead and solidify the team by guiding them to bettering at the work they do.

On The Clients Front

  • Managing a portfolio of clients' PR accounts
  • Building and sustaining relationships with existing and new clients
  • Understanding the clients, industry, competitors and media well of the sector the clients are into
  • Investing in research undertaken for the brands to be able to introduce creative communication strategies
  • Keeping abreast of current PR trends and tools
  • Providing strategic (innovative and creative) counsel to clients to aid their PR and wider marketing campaigns
  • Developing industry, sector and product focused PR campaigns
  • Managing a high level of client interaction
  • Liaising with clients regarding press campaigns, creative projects and PR solutions
  • Offering Value addition that meets with their overall business objectives
  • Fulfilling the client's key performance indicators and growing accounts
  • Contributing to daily meetings, and liaising and updating clients on PR activities
  • Reviews with clients on a monthly basis and Analysing PR coverage and providing written reports
  • Developing news angles, stories and pitches to further the client's profile, products and services.

On The Media, Team and BD Front

  • Understanding the sector media level and building expertise so as to provide media strategies to the brand
  • Maintaining a network of media contacts including journalists and industry spokespeople
  • Daily point of contact with key media and influencer contacts
  • Working with them closely on the brands
  • Assisting the seniors in winning new business and developing current client accounts
  • High levels of communication - both presentation, verbal and written skills
  • Skills Required

    creative communication strategies, PR trends and tools, media strategies, strategic integrated communication solutions

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