Content Strategist

Content Strategist Summary :

We are seeking a highly motivated and experienced Content Strategist to join our growing marketing team. The ideal candidate will have 4-6 years of progressive experience in content strategy, digital marketing, or a related field, coupled with an MBA.

This role is crucial in defining, developing, and executing our overarching content strategy to achieve business objectives, enhance brand visibility, and engage our target audience across various digital platforms.

You will be a strategic thinker with a strong analytical mindset, exceptional communication skills, and a proven ability to translate complex ideas into actionable content plans.

Key Strategy Development :

• Develop and implement a comprehensive, data-driven content strategy aligned with business goals, marketing objectives, and target audience needs.
• Conduct in-depth audience research, competitive analysis, and content audits to identify gaps, opportunities, and emerging trends.
• Define content pillars, themes, formats (e.g., blog posts, videos, infographics, social media, email campaigns, whitepapers, case studies), and distribution channels.
• Establish and maintain brand voice, tone, and style guidelines to ensure consistency across all content touchpoints.

Content Planning & Management :

SEO & Performance Optimization :

Thought Leadership & Innovation :

Project Management :

(ref : iimjobs.com)