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Manager - Marketing Analytics

Manager - Marketing Analytics

ConfidentialKanpur, India
6 days ago
Job description

Experience : 7.00 + years

Salary : Confidential (based on experience)

Expected Notice Period : 15 Days

Shift : (GMT+05 : 30) Asia / Kolkata (IST)

Opportunity Type : Remote

Placement Type : Full Time Permanent position(Payroll and Compliance to be managed by : Kaamwork)

  • Note : This is a requirement for one of Uplers' client - A globally renowned vacation planning company from the US)

What do you need for this opportunity

Must have skills required :

Braze / Hubspot Or Similar Tool, CRM data, Team Handling, A / B testing, Clickstream data, Data Analysis, SQL, Tableau

A globally renowned vacation planning company from the US is Looking for :

  • Manager - Marketing Analytics (for William Elliot)

    • The client is the world's largest travel guidance platform

  • , helps hundreds of millions of people each month
  • become better travelers, from planning to booking to taking a trip. Travelers across the globe use this client's site and app to discover where to stay, what to do and where to eat based on guidance from those who have been there before. With more than 1 billion reviews and opinions of nearly 8 million businesses, travelers turn to them to find deals on accommodations, book experiences, reserve tables at delicious restaurants and discover great places nearby. As a travel guidance company available in 43 markets and 22 languages, This client makes planning easy no matter the trip type.

    • What You''ll Do :

  • Develop impactful and insight driven analyses and reports. Bring a practical bent to

    • analytic problem solving, identifying the most efficient solutions to complex challenges.

    Develop standards, define KPIs and ensure high quality output. Create end-to-end views

    of the business that enable deeper understanding of customer experience and business

    performance.

  • Work on large scale clickstream user data and other similar large datasets to generate

    • insights for your stakeholders and optimize marketing opportunities. Track business

    performance and user journeys across various digital marketing tactics including CRM,

    display and onsite brand campaigns.

  • Work with data engineering teams to ensure that reliable and timely data is available for

    • analyses and reporting.

  • Support AB testing and experimentation by identifying test cases, developing

    • hypotheses, and analyzing results.

  • Align and balance demands of competing stakeholders ensuring that we''re working on

    • the top priorities for the business. Own the roadmap and manage the lifecycle of

    strategically important analytics projects.

  • Coach and mentor junior data analysts to upgrade team skills, provide training and

    • develop standard processes and methods.

    What We Seek :

  • A bachelor''s degree in Computer Science, Information Systems, Mathematics, Business

    • or other related fields.

  • A minimum of 7+ years of experience in data analysis, preferably in digital marketing in a

    • data driven company

  • Deep expertise with SQL and Tableau (or similar business intelligence tools) is a must.

    • Experience with Snowflake, Python, R, and Looker is desirable. Exposure to an AB

    testing tool such as Optimizely, Adobe, etc. is desirable.

  • Experience working with large-scale data is essential. Proficiency in analyzing CRM data

    • and familiarity with platforms like Braze, HubSpot or similar tools that support direct

    consumer engagement and campaign effectiveness is also desirable..

    How to apply for this opportunity

  • Step 1 : Click On Apply! And Register or Login on our portal.
  • Step 2 : Complete the Screening Form & Upload updated Resume
  • Step 3 : Increase your chances to get shortlisted & meet the client for the Interview!

    • About Uplers :

    Our goal is to make hiring reliable, simple, and fast. Our role will be to help all our talents find and apply for relevant contractual onsite opportunities and progress in their career. We will support any grievances or challenges you may face during the engagement.

    (Note : There are many more opportunities apart from this on the portal. Depending on the assessments you clear, you can apply for them as well).

    So, if you are ready for a new challenge, a great work environment, and an opportunity to take your career to the next level, don't hesitate to apply today. We are waiting for you!

    Skills Required

    Data Analysis, Tableau, Hubspot, Sql

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