Digital Marketing Lead

Key Responsibilities

Strategy & Leadership

Own and execute the Digital marketing strategy aligned with business goals

Lead and scale digital marketing plans across platforms : Meta (Facebook / Instagram), Google (Search, YouTube, Display), Affiliates, and align the same with the overall media strategy.

Collaborate with brand, creative, and product teams to ensure message consistency and performance synergy

Paid Media Management

Oversee budget allocation and media mix modeling across channels

Optimize campaigns based on performance metrics (A / B testing, incrementality, attribution)

Analyze cohort behavior, customer journey, and funnel performance to improve efficiency

Data & Analytics

Define KPIs, create dashboards, and deliver actionable insights to leadership

Use tools like Google Analytics, Shopify, and CRM platforms to monitor performance.

Website management and development with help of vendors / agencies.

Partner with data and finance teams for forecasting, reporting, and customer segmentation

Team & Vendors

Manage and mentor internal performance marketing team or external agency partners

Experience in handling beauty, personal care, or FMCG categories is preferred. Position based at Kolkata