Senior Marketing Analyst

Overview

About Business Unit :

At Epsilon, our Content Marketing team plays a pivotal role in powering our brand story. We engage brand marketers across industries, encouraging them to partner with Epsilon as they make critical marketing and advertising technology investments. We craft and deliver content strategies that spotlight the brand and its products, translating sophisticated AdTech and MarTech topics into clear and compelling content that resonates with the modern marketer.

How You'll Make an Impact :

Epsilon is looking for a

Senior Marketing Analyst to join our growing

Strategic Account Engagement team. This role sits within Epsilon's Marketing team, directly helping craft highly personalized interactions that deliver impactful account experiences. In this role, you'll analyze our top strategic accounts and provide actionable insights to implement highly targeted marketing strategies. You will support and complete the go-to-market strategy through organizational mapping, connecting data-driven insights with creative ways to engage, and proactively identifying where and how toimplemente outreach that will all have a direct impact on long-term partnerships, revenue growth, and customer advocacy.

Your analytical expertise will help build stronger connections with decision-makers, enhance Epsilon's market reputation, and increase engagement through personalized and measurable marketing initiatives.

Click here to view how Epsilon transforms marketing with 1 View, 1 Vision and 1 Voice.

Responsibilities

• Aggregate rich account manifestos and actionable insights that drive hyper-personalized outreach
• Build robust target profiles that highlight unique outreach opportunities
• Identity emerging, high-value accounts worthy of dedicated support
• Capture and proactively share industry news regarding any priority account mentions, event participation, earnings calls, and updates
• Research new tools, data, and partners that will help optimize our efforts and increase efficiencies
• Prepare and participate in regular partner reviews as the information expert
• Partner with marketing and sales teams to translate data into actionable insights that inform account engagement plans and drive pipeline growth.
• Assist in cross-functionally with creative, content, and digital teams to deliver multi-channel campaigns tailored to specific accounts and buyer personas.
• Leverage marketing technologies and analytics platforms to extract insights, test strategies, and report on marketing performance across owned and paid channels.
• Own segmentation and targeting models for key accounts, ensuring data accuracy and enabling hyper-personalized engagement.
• Support strategic account planning sessions with data insights, forecasting, and competitive intelligence to influence campaign direction and investment.
• Contribute to marketing operations by advising on tools, data integrations, and workflows that improve targeting and tracking.

Qualifications

Who You Are :

You are a self-driven, strategic and analytical problem solver with a passion for uncovering insights and optimizing marketing performance to drive growth in key accounts. You bring a strong understanding of B2B marketing, account-based strategy, and a data-first approach.

What You'll Bring :

Why you might stand out from other talent :

Achieved certificates in Account Based Marketing, advanced analytics certifications or a similarly related subject matter.

Additional Information

Epsilon is a global data, technology and services company that powers the marketing and advertising ecosystem. For decades, we've provided marketers from the world's leading brands the data, technology and services they need to engage consumers with 1 View, 1 Vision and 1 Voice. 1 View of their universe of potential buyers. 1 Vision for engaging each individual. And 1 Voice to harmonize engagement across paid, owned and earned channels.

Epsilon's comprehensive portfolio of capabilities across our suite of digital media, messaging and loyalty solutions bridge the divide between marketing and advertising technology. We process 400+ billion consumer actions every single day using advanced AI and hold many patents of proprietary technology, including real-time modeling languages and consumer privacy advancements. Thanks to the work of every employee, Epsilon has been consistently recognized as industry-leading by Forrester, Adweek and the MRC. Epsilon is a global company with more than 9,000 employees around the world.

Epsilon has a core set of 5 values that define our culture and guide us to bring value for our clients, our people and consumers. We are seeking candidates that align with our values, demonstrate them and make them meaningful in their day-to-day work :

Because You Matter

YOUniverse. A work-world with you at the heart of it!

At Epsilon, we believe people make the place. And everything we do is designed with you in mind. That's why our work-world, aptly named 'YOUniverse' is passionate about crafting a nurturing environment that elevates your growth, wellbeing and work-life harmony. So, come be part of a people-centric workspace where care for you is at the core of all we do.

Take a trip to YOUniverse and explore our outstanding benefits, here

Epsilon is an Equal Opportunity Employer.

Epsilon is committed to promoting diversity, inclusion, and equal employment opportunities by using reasonable efforts to attract, recruit, engage and retain qualified individuals of all ethnicities and backgrounds, including, but not limited to, women, people of color, LGBTQ individuals, people with disabilities and any other underrepresented groups, traits or characteristics.