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Digital Growth & SEO Innovation Lead
Digital Growth & SEO Innovation Lead1XL Infra & Real Estate Development LLC • Pune, Republic Of India, IN
Digital Growth & SEO Innovation Lead

Digital Growth & SEO Innovation Lead

1XL Infra & Real Estate Development LLC • Pune, Republic Of India, IN
12 hours ago
Job description

Company : 1XL Info LLP

Location : Thergaon, Pune (On-site)

Type : Full-Time

Working Days : Monday to Saturday

CTC : ₹ 30,000 – ₹ 40,000 / month

Experience : 2–4 years

About 1XL

1XL is a Dubai-headquartered, dynamic, and versatile SaaS product development company that encompasses various aspects of personal and professional growth. With a commitment to empowering individuals and organisations, 1XL strives to inspire, educate, and equip people with the tools they need to succeed in diverse domains of life and business.

Role Overview

We are seeking an SEO Executive who is not only strong in traditional SEO but also well-versed in AI tools, AI-assisted optimization, generative search trends, and automation . The ideal candidate understands how AI is reshaping SEO and can apply these tools to scale content, audits, keyword research, and performance.

Key Responsibilities

1. SEO Strategy & Planning

  • Develop data-driven SEO strategies using both traditional methods and AI-powered insights .
  • Build SEO roadmaps for real estate, SaaS products, and brand-building initiatives.
  • Optimize for Google SGE (Search Generative Experience) and other emerging AI search ecosystems.

2. AI-Enhanced Keyword Research & Content Planning

  • Use AI tools (ChatGPT, Claude, Gemini, SurferSEO, NeuronWriter, Frase) to :
  • Generate keyword ideas
  • Identify content gaps
  • Create SEO briefs
  • Optimize topical authority
  • Map keywords to user intent with the help of AI prediction models.
  • 3. On-Page SEO

  • Optimize titles, meta tags, headers, URLs, images, and internal links.
  • Use AI-assisted tools for :
  • Semantic optimization
  • NLP-based content scoring
  • Schema generation
  • Implement schema for real estate listings, SaaS features, FAQs, etc.
  • 4. Technical SEO

  • Conduct technical audits using both traditional and AI-enabled crawlers.
  • Coordinate with developers to fix issues related to Core Web Vitals, mobile usability, crawlability, and rendering.
  • Use AI tools to detect technical anomalies, pattern-based issues, or automated site audits.
  • 5. Off-Page SEO & Link Building

  • Execute high-quality link-building strategies.
  • Use AI for :
  • Prospecting link opportunities
  • Competitor backlink analysis
  • Automating outreach templates
  • Leverage PR, guest posting, and industry platforms for domain authority growth.
  • 6. Generative SEO (G-SEO) & Answer Engine Optimization (AEO)

  • Optimize content for AI search engines, answer engines, and SGE.
  • Create content structures that are AI-friendly and easily retrievable by generative models.
  • Use AI-powered content auditing to improve visibility in AI-driven search results.
  • 7. Monitoring, Analytics & AI-Based Reporting

  • Use platforms such as GA4, Search Console, Ahrefs, SEMrush, Screaming Frog.
  • Build automated dashboards using AI tools (Notion AI, Looker Studio + AI connectors).
  • Use AI for predictive SEO : forecasting traffic trends, ranking shifts, and keyword opportunities.
  • 8. Cross-Team Collaboration

  • Collaborate with content, design, and development teams.
  • Guide teams on integrating AI best practices into SEO, content, and digital strategies.
  • Train team members on emerging SEO tools and AI workflows.
  • Skills & Qualifications

    Technical Skills

  • 2–4 years of hands-on SEO experience in on-page, off-page, and technical SEO.
  • Expertise with SEO tools (GA4, GSC, SEMrush, Ahrefs, Screaming Frog).
  • Strong understanding of HTML, CSS, JS basics, and CMS platforms.
  • Experience in optimizing real estate websites or SaaS products (preferred).
  • AI Skills

  • Ability to use AI tools effectively for :
  • Keyword research
  • Topic clustering
  • Content briefs
  • Content optimization
  • Technical SEO auditing
  • Backlink research & outreach
  • Competitor analysis
  • Familiarity with AI-powered SEO platforms (SurferSEO, Frase, WriterZen, Jasper, etc.).
  • Understanding of AI search behavior , including :
  • Search Generative Experience (SGE)
  • Answer Engine Optimization (AEO)
  • Generative SEO (G-SEO)
  • Ability to integrate AI workflows to increase efficiency and accuracy.
  • Soft Skills

  • Strong analytical mindset & problem-solving ability.
  • Excellent verbal and written communication skills.
  • High adaptability to new tools, technologies, and search trends.
  • Self-driven, curious, and growth-oriented.
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    Digital Growth Lead • Pune, Republic Of India, IN

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