General Manager – Sales | Delhi Market | Spirits Industry

General Manager – Sales | Delhi Market | Liquor & Spirits

Job Profile

We are looking for a seasoned General Manager – Sales to lead and expand our liquor sales in Delhi. The ideal candidate will have strong knowledge of the Delhi-liquor market, state excise policies, distributor networks, and sales strategies for premium and IMFL products. This is a leadership role responsible for driving revenue growth, managing a large sales team, and ensuring strong brand presence across the state.

Key Responsibilities

• Lead and manage all sales operations in Delhi, covering distributors, wholesalers, and on-trade / off-trade channels.
• Develop and execute territory-specific sales strategies to achieve revenue and volume targets.
• Build and maintain strong relationships with CSD, excise officials, distributors, and key accounts.
• Monitor state excise policies, regulations, and compliance requirements and ensure adherence.
• Set and monitor sales targets, KPIs, and incentive structures for the team.
• Analyse market trends, competitor activity, and consumer behaviour to optimize sales strategy.
• Collaborate with marketing and brand teams to drive promotions, visibility, and product launches.
• Oversee territory sales forecasting, reporting, and budget management.
• Mentor, train, and motivate the regional sales team to ensure high performance.

Skills and Qualification

Location : Delhi

Company : Alcostar Group of Companies

Experience : 12–20 years | Industry : Liquor / Distillery / Spirits

Why Join Us

To Apply

Send your CV to Corp.HR@alcostardistillers .com with the subject line : Application – GM Sales (Delhi Market) or apply directly via .