Description
Recognized for its expertise in AI, ML, Martech, and creative UX, Xerago drives strategic campaigns and data-driven marketing. Clients span various industries including Financial Services, Retail, Technology, and
This is a full-time on-site role located in Chennai for a Senior Marketing Data Analyst. The Senior Marketing Data Analyst will be responsible for analyzing marketing data, developing actionable insights, and crafting data-driven marketing strategies.
Day-to-day tasks include performing data engineering, measurement & attribution, and leveraging analytics tools for business intelligence. The role also involves collaborating with cross-functional teams to optimize marketing campaigns and drive customer
Responsibilities
- Analyzing marketing data to identify trends and insights.
- Developing and implementing data-driven marketing strategies.
- Performing data engineering tasks to ensure data quality and accessibility.
- Utilizing measurement & attribution techniques for accurate tracking and analysis.
- Leveraging analytics tools for business intelligence and reporting.
- Collaborating with cross-functional teams to optimize marketing campaigns.
Qualifications
Proficiency in Data Analysis, Business Intelligence (BI), and Analytics tools.Experience with Measurement & Attribution for accurate tracking and analysis.Skills in Data Engineering, AI & ML application, and Customer Data Platforms (CDP).Understanding of Martech, Digital Apps, and Mobility solutions.Strong analytical skills with the ability to interpret complex data sets.Excellent written and verbal communication skills.Ability to work collaboratively with cross-functional teams.Experience in the marketing or technology industry is preferred.Bachelors degree in Marketing, Data Science, Statistics, or a related field(ref : hirist.tech)
Skills Required
data engineering , Mobility Solutions, Data Analysis