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Digital Brand Storyteller
Digital Brand StorytellerASBS MBA • Republic Of India, IN
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Digital Brand Storyteller

Digital Brand Storyteller

ASBS MBA • Republic Of India, IN
2 days ago
Job description

Social Media Manager

📍 Location : Vashi | 💼 Experience : 3–6 years | 🎯 Function : Brand & Digital Marketing

About ASBS MBA

At ASBS MBA (The Akademia School of Business Studies) , our mission is to empower the 99% to outperform the top 1% .

For over 15 years, ASBS MBA has shaped career-ready management professionals through AICTE-approved PGDM and University-affiliated MMS programs.

With a presence across India’s leading metro cities, ASBS MBA connects ambitious students, inspiring mentors, and global partners through immersive storytelling and impactful campaigns.

About the Role

We’re looking for a Social Media Manager who lives and breathes content, trends, and community engagement.

You’ll be the voice of ASBS MBA across platforms — leading our brand storytelling through strategy, creativity, and analytics.

If you can think strategically, write engagingly, and execute visually — this is your stage.

Key Responsibilities

📊 Strategy & Planning

  • Develop and execute monthly social media calendars across platforms (Instagram, LinkedIn, Facebook, YouTube, X).
  • Align campaigns with brand objectives — admissions, events, and student engagement.
  • Build brand presence across B2C and B2B channels through storytelling and thought leadership.

🎥 Content Creation & Management

  • Ideate and collaborate with the design and video teams to produce high-quality creatives, Reels, and campaigns.
  • Manage influencer collaborations, reels planning, and campus-driven content.
  • Write engaging captions, posts, and scripts that match ASBS MBA’s tone of voice.
  • 📈 Community & Performance

  • Track and analyze KPIs (reach, engagement, CTR, conversions) using Meta Suite and analytics dashboards.
  • Engage with followers, respond to queries, and manage brand reputation online.
  • Monitor competitors, trends, and student conversations to drive relevant content.
  • Innovation & AI Tools

  • Use AI-based social tools (ChatGPT, Canva AI, OpusClip, Copy.Ai) for ideation and optimization.
  • Experiment with new formats — carousels, micro-videos, storytelling threads, and UGC.
  • Integrate content with website, CRM, and campaign landing pages for cohesive storytelling.
  • What You’ll Bring

  • 3–6 years of experience in social media marketing / content strategy / digital brand management .
  • Strong understanding of platform algorithms, community management, and paid promotions .
  • Proficiency in tools like Meta Business Suite, LinkedIn Campaign Manager, Hootsuite, Canva, and GA4 .
  • Creative mindset with excellent copywriting and visual communication skills.
  • Working knowledge of video formats, influencer marketing, and engagement optimization.
  • Bachelor’s or MBA degree in Marketing, Communications, or related field.
  • Why Join ASBS MBA

    ✅ Manage social storytelling for a fast-growing, purpose-driven B-School brand.

    ✅ Work on campaigns with national reach and measurable impact.

    ✅ Collaborate with a creative, performance-driven marketing team.

    ✅ Competitive salary + growth-oriented environment.

    Ready to Build India’s Most Engaging MBA Brand?

    Send your portfolio & CV to hr@asbsmba.com with the subject line :

    Social Media Manager – [Your Name]

    🔗 Know more : https : / / www.Linkedin.Com / redir / suspicious-page?url=www%2easbsmba%2ecom

    Create a job alert for this search

    Brand Storyteller • Republic Of India, IN

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