HTIC Global - Digital Marketing Manager

Description : Work Location : Cochin (Work From Office). Working days : Monday to Friday (Alternate Saturday).

Experience : 10 + Years.

Job Purpose :

Lead the development and execution of long-term marketing strategies. Utilize strong digital marketing expertise to ensure cohesive brand presence across all digital channels. Drive innovative, forward-looking ideas to strengthen the companys digital footprint and support business growth.

Primary Skills (Core Responsibilities) :

• Marketing Strategy & Planning : Build and execute the complete marketing roadmap including lead generation, brand positioning, and campaign planning.
• Digital Marketing Expertise : Manage and optimize all digital channels including website, blogs, email campaigns, and social media platforms to ensure consistent communication and engagement.
• Campaign Management : Design and implement targeted campaigns to boost customer acquisition, retention, and brand engagement.
• Performance Tracking & Analytics : Measure ROI, monitor KPIs, manage marketing budgets, analyze campaign performance using tools like Google Analytics, and ensure continuous improvement.
• SEO & Content Management : Oversee content quality, SEO best practices, and digital presence to enhance search rankings and user experience.
• Cross-Functional Coordination : Collaborate closely with Sales, Product, and System teams to synchronize strategies that drive client satisfaction and business goals.
• Team Leadership : Guide and motivate the digital marketing team to meet performance goals and foster a culture of innovation.

Secondary Skills :

(ref : iimjobs.com)