Business Manager - Programmatic [11 / 10 / 2025]

About the Company

Performics is India's largest performance marketing agency. We offer a range of digital marketing services including Paid Media, Organic Content and SEO, eCommerce, Digital Branding, Programmatic and Analytics. We are known for consistently delivering high-impact results and creating sustainable digital growth for brands in various industries, including BFS, Insurance, Consumer & Packaged Goods, OTT, Telecom, Travel, and New-age Startups. We are part of Publicis Groupe, the world’s second largest marketing and communications company with 95+ years of consistent track record.

Responsibilities :

• Leverage prior experience working with media agencies, trading desks, or programmatic technology partners to drive campaign success and strategic programmatic initiatives.
• Lead end-to-end campaign execution across major local DSPs and programmatic platforms, ensuring best practices in setup, optimization, and measurement.
• Utilize in-depth knowledge of DSP and exchange economics to negotiate trading benefits, secure preferred deals, and optimize buying efficiency.
• Maintain and grow relationships with key local publishers, data partners, and programmatic product vendors to unlock unique media opportunities and audience insights.
• Apply deep understanding of programmatic trading models (open auction, PMPs, preferred deals, programmatic guaranteed) to balance advertiser performance goals with publisher monetization strategies.
• Translate complex programmatic and adtech concepts into simple, non-technical language for clients and internal stakeholders—e.g., explaining cookie syncing, lookalike modeling, or identity graphs in a clear, relatable way.
• Manage and mentor the team, overseeing their performance and development.

Required Experience :

Reasons to Join :