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Growth Marketing Manager

Growth Marketing Manager

ConfidentialMumbai, India
8 days ago
Job description

Company Overview

Sesa Care Pvt. Ltd. is a leading Indian manufacturer and exporter of Ayurvedic hair and wellness products. We combine the science of Ayurveda with modern, best-in-class practices to create authentic, effective, and affordable products. With a strong D2C presence, we are scaling aggressively and are looking for talent that can help us build a best-in-class consumer experience across our website and retention platforms.

Position Overview

We are seeking a CRM & Website Manager who will own customer lifecycle management and website performance. The role requires strong expertise in the Shopify ecosystem, retention / CRM platforms (KwikEngage, WebEngage, MoEngage, Klaviyo, etc.), customer segmentation, analytics, and website operations.

This is a highly data-driven role focused on improving repeat purchases, LTV, customer experience, and conversion rates through sharp insights and execution. The ideal candidate should also bring a creative knack to drive engaging customer communications and collaborate closely with design teams for campaign content.

Key Responsibilities

CRM & Retention Marketing

  • Own customer segmentation, lifecycle journey design, and campaign execution across WhatsApp, email, and SMS.
  • Drive repeat purchase, subscription models, loyalty, and referral programs.
  • Analyze customer behavior, cohorts, and churn patterns to build effective retention strategies.
  • Work on KwikEngage (checkout and CRM partner) and other CRM tools to drive seamless checkout and personalized experiences.
  • Create and automate customer engagement flows such as order confirmations, cart reminders, product queries, and post-purchase follow-ups.
  • Collaborate with designers and contribute creatively to messaging, campaign copy, and content direction for retention marketing.

Website & Shopify Management

  • Manage and optimize Shopify store backend including theme, UX, plugins, and app ecosystem.
  • Monitor and enhance checkout flows, payment gateway integrations, and order reconciliation.
  • Coordinate with developers to ensure site speed, funnel optimization, and bug resolution.
  • Implement new Shopify apps and automation tools to enhance customer experience.

    • Analytics & Insights

  • Build and track dashboards using GA4, Shopify Analytics, Power BI, and retention tools.
  • Track and improve KPIs : Conversion Rate, LTV, CAC, AOV, RTO, Churn.
  • Conduct A / B testing for creatives, landing pages, messaging, and retention campaigns.
  • Use data-driven insights to continuously improve retention, customer engagement, and website performance.

    • Cross-Functional Collaboration

  • Partner with Performance Marketing, Tech, Supply Chain, and Customer Support teams to ensure aligned execution.
  • Ensure smooth order fulfillment, reduced RTOs, and improved NPS.
  • Drive alignment with external tech / CRM partners and internal stakeholders.

    • Qualifications & Experience

  • 3–5 years of experience in CRM + Website / D2C management.
  • Proven expertise with Shopify backend and apps.
  • Strong hands-on knowledge of GA4, Shopify Analytics, QuickEngage (or similar checkout partners), and CRM tools.
  • Deep understanding of customer segmentation, lifecycle marketing, and retention strategies.
  • Exposure to payment gateways, checkout flows, and website troubleshooting.
  • Excellent analytical, problem-solving, and project management skills.
  • Experience building and managing automation flows for various customer touchpoints and lifecycle stages.
  • Creative sensibility to write or guide compelling campaign copy and work collaboratively with designers.

    • Desirable Attributes

  • Experience in personal care, wellness, or Ayurveda / FMCG brands.
  • Familiarity with tools like Klaviyo, MoEngage, WebEngage.
  • Strong ability to interpret customer data and translate it into actionable insights.
  • Entrepreneurial mindset, ability to work independently, and manage multiple projects

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    Skills Required

    Power Bi, Shopify

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