Affiliate Marketing Manager (Mobile Advertising)

Roles and Responsibilities

Affiliate and Publisher Management

Recruit, onboard, and maintain relationships with affiliates and publishers.

Negotiate commission structures, promotional terms, and partnership agreements.

Provide affiliates with necessary marketing materials, performance updates, and campaign guidelines.

Ensure compliance with brand policies, legal requirements, and performance standards.

Campaign Management

Plan, launch, and manage affiliate marketing campaigns across multiple channels.

Monitor campaign performance and ensure alignment with overall marketing goals.

Collaborate with creative and performance marketing teams to develop high-converting creatives and landing pages.

Track KPIs such as conversions, ROI, CPA, and LTV to evaluate campaign effectiveness.

Mobile Attribution and Tracking

Manage and optimize mobile attribution through platforms such as Appsflyer , Adjust , and Branch .

Set up tracking links, deep links, and attribution models to ensure accurate performance measurement.

Analyze user acquisition data and identify optimization opportunities for mobile campaigns.

Ensure proper integration of SDKs and tracking tools for accurate reporting and fraud prevention.

Performance Analysis and Optimization

Continuously analyze affiliate performance data to identify trends and growth opportunities.

Implement A / B tests and optimize creatives, targeting, and offers to maximize ROI.

Identify underperforming affiliates or channels and take corrective actions.

Budgeting and Reporting

Manage affiliate marketing budgets, forecast spend, and ensure profitability.

Prepare regular reports and insights on affiliate performance and campaign ROI for senior management.

Collaboration and Strategy Development

Work closely with marketing, analytics, and product teams to align affiliate strategies with business goals.

Stay updated with affiliate marketing trends, technologies, and best practices to drive innovation and growth.

Key Requirements

2–5+ years of experience in affiliate or performance marketing.

Proven experience managing affiliates, publishers, and campaigns.

Hands-on knowledge of Appsflyer , Adjust , and Branch for mobile attribution.

Strong analytical skills with experience using data and reporting tools.

Ability to optimize campaigns for ROI, CPA, and conversion goals.

Excellent communication, negotiation, and relationship management skills.

Strong organizational and multitasking abilities.

Familiarity with digital marketing channels (SEO, SEM, Display, Social, Mobile).