Social Media Marketing Specialist

Job Title: Social Media Manager

Location: Mumbai

Experience: 3-5 years

Reporting to: AVP- Brand

About the Role

We're looking for a Social Media Manager to lead and scale IGP's social presence across India and Dubai markets. This role owns strategy, execution, and performance across platforms, while managing and mentoring a team of social media executives.

You'll be responsible for ensuring that IGP shows up consistently, creatively, and culturally relevant across regions, while driving engagement, growth, and brand love.

Key Responsibilities

1. Social Media Strategy & Planning

• Own the social media strategy for IGP India and IGP Dubai across platforms (Instagram, Facebook, YouTube Shorts, etc.).
• Build monthly and quarterly content calendars aligned to business priorities, launches, and cultural moments.
• Define platform-wise content pillars, formats, and tone of voice for each market.
• Ensure regional relevance while maintaining a strong, consistent brand identity.

2. Content & Execution Oversight

• Oversee daily content output-reels, static posts, carousels, stories, captions, and community posts.
• Guide the team on hooks, storytelling, trends, and formats that perform well organically.
• Review and approve captions, creatives, and scripts before publishing.
• Work closely with design, video, influencer, and performance teams to ensure seamless execution.

3. Team Management

• Manage and mentor a team of Social Media Executives across India and Dubai.
• Assign briefs, review work, set clear expectations, and provide regular feedback.
• Build efficient workflows for ideation, approvals, posting, and reporting.
• Help upskill the team on trends, content formats, and platform best practices.

4. Community & Brand Voice

• Ensure timely responses to comments, DMs, and community interactions.
• Shape how IGP engages with its audience-warm, thoughtful, and on-brand.
• Handle escalations or sensitive interactions in coordination with customer support.

5. Performance Tracking & Optimization

• Track performance metrics like reach, engagement, saves, shares, follower growth, and content-level insights.
• Analyze what's working (and what's not) across markets and formats.
• Share regular performance reports with insights and recommendations.
• Use data + cultural intuition to continuously refine strategy.

Who We're Looking For

• 3-5 years of experience in social media management, preferably in consumer brands, e-commerce, or lifestyle categories.
• Prior experience managing a team is mandatory.
• Strong understanding of Instagram-first content, especially reels and short-form video.
• Ability to balance creative instincts with performance thinking.
• Experience handling multiple markets or audiences is a strong plus.

Skills & Attributes

• Excellent written communication and caption-writing skills.
• Strong content judgment-knows what feels premium, thoughtful, or scroll-stopping.
• Comfortable working in fast-paced, launch-heavy environments.
• Highly organized with strong ownership and accountability.
• Collaborative mindset with the ability to lead cross-functional teams.

Why This Role Is Interesting

• Opportunity to shape the social voice of a leading gifting brand across two key markets.
• High ownership with visible impact on brand perception and growth.
• Chance to build and mentor a growing social media team.
• Work across diverse content-from emotional storytelling to trend-led performance content.

Skills Required
instagram , social media strategy , Team Management, facebook, Performance Tracking