Digital Marketing Specialist

Social Media Executive – ShopStock (Automotive B2B Brand)

Location : Gurugram (Hybrid) |

Type : Full-Time Contract |

Experience : 2–3 Years

About ShopStock

ShopStock is a B2B wholesale auto parts brand catering to professional repair shops, fleet operators, and jobbers in the USA. With a strong focus on competitive pricing, brand partnerships, and innovation, ShopStock is building digital-first marketing strategies to engage professional buyers and expand its footprint.

Role Overview

We’re looking for a passionate and innovative

Social Media Executive

to lead ShopStock’s digital and promotional marketing initiatives. The role involves managing

email campaigns, social media strategy, website promotions, LinkedIn marketing, and digital communication

This is a hands-on role requiring experience in content creation, campaign execution, and analytics. Over time, the position will expand to support

B2C websites

within the NewParts Group.

Key Responsibilities

1. Social Media & LinkedIn Marketing

Develop, schedule, and manage ShopStock’s social media calendar

Create and post educational and promotional content (static, carousel, reels / videos)

Run

LinkedIn ad campaigns

targeting B2B professionals

Track and analyze campaign performance using platform insights

Stay updated on USA automotive B2B digital trends

2. Email Marketing & Automation

Plan and execute

email campaigns

for offers, promotions, and newsletters

Work with

Mailchimp, Klaviyo, or HubSpot

(experience with at least one required)

Segment audiences (repair shops, jobbers, fleets) for targeted campaigns

Track performance metrics — open rate, CTR, conversions, etc.

3. Website Communication & Promotions

Coordinate with the

Sr. Manager – ShopStock

and

Central Design Team

to update banners, offers, and landing pages

Maintain promotional pop-ups and website visuals to drive conversions

4. Content Creation & Design

Create high-quality creatives and short videos using :

Adobe Suite

(Photoshop, Illustrator, After Effects, Premiere Pro)

Canva / Figma

for quick designs

Filmora / CapCut / Final Cut Pro

for video editing

Write compelling captions, ad copy, and headlines for the USA B2B audience

Ensure consistent brand identity across all platforms

5. Reporting & Collaboration

Prepare weekly, monthly, and quarterly performance reports

Collaborate with the

Sr. Brand Marketing Manager

for group-level campaigns

Coordinate with the

Central Design Team

on creative production

Gradually extend marketing support to

B2C websites

under the NewParts Group

Required Skills & Qualifications

2–3 years of experience in

social media, email marketing, or digital marketing

Prior experience with a

USA-based automotive / e-commerce company

preferred

Strong understanding of USA B2B and B2C digital markets

Hands-on with : Social Tools :

LinkedIn Campaign Manager, native scheduling tools

Email Tools :

Mailchimp, Klaviyo, HubSpot, Constant Contact

Design Tools :

Adobe Creative Suite, Canva, Figma, Filmora / CapCut

Education :

B.Tech / MBA / Digital Marketing specialization

Excellent English communication (written and verbal)

Self-motivated, detail-oriented, and deadline-driven

Willingness to work in a hybrid setup

Key Attributes

Passionate about digital marketing and innovation

Creative, proactive, and solution-driven

Strong execution and analytical mindset

Team player with ownership mentality

Long-term thinker, eager to grow within the organization

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