Digital Creator - Fashion & Lifestyle

About Vimokana

Vimokana is redefining women’s workwear in India with comfort-first, functional fashion that empowers women to move freely, feel confident, and show up as their authentic selves. Our collections combine modern silhouettes with thoughtful tailoring and Indian textile craftsmanship.

We’re looking for a passionate Digital Creator to help tell our brand story, grow our community, and bring the Vimokana voice alive across platforms.

Key Responsibilities

Social Media Content Creation

Plan, create, and publish engaging content for Vimokana’s social media channels (Instagram, Facebook, LinkedIn, YouTube).

Develop a monthly content calendar aligned with campaigns, product launches, and brand storytelling.

Write creative, brand-aligned captions, hooks, and CTAs.

Video Creation and Editing

Shoot and edit short-form videos (Reels, Stories, behind-the-scenes, styling tips, and interviews).

Handle product and model shoots — setting up basic lighting, framing, and audio capture.

Edit using Filmora, CapCut, VN, or similar tools to create clean, modern edits suitable for social media.

Ensure consistency in tone, visuals, and storytelling.

Visual & Graphic Design

Create static visuals, carousels, GIFs, or short animations using Canva, Photoshop, or Illustrator.

Maintain brand aesthetics across all digital assets (colors, typography, logo usage, tone).

Community & Analytics

Monitor engagement (comments, DMs, mentions) and respond in a brand-aligned tone.

Track key social metrics (reach, engagement, follower growth) and report insights weekly.

Stay updated with social trends and propose new ideas or formats to improve reach.

Collaboration

Work closely with the product, marketing, and design teams to align social content with campaigns and e-commerce promotions.

Support shoot planning and coordination, managing locations, schedules, and props.

Requirements

1–3 years of experience in social media management or content creation (fashion or lifestyle brand preferred).

Experience in fashion, apparel, or D2C lifestyle brands.

Strong hands-on skills in short-form video creation and basic editing.

Familiar with tools like Filmora, CapCut, VN, Canva, or Adobe Premiere Rush.

Good sense of visual composition, fashion styling, and storytelling.

Excellent written and verbal communication skills.

Organized, creative, and proactive with the ability to meet deadlines.

Based in Pune and comfortable working onsite with the team.

Why Join Vimokana

Be part of a fast-growing women’s fashion brand that’s changing how workwear feels and looks.

Creative freedom to experiment with new content formats and campaigns.

A collaborative team that values design, authenticity, and storytelling.

Opportunity to shape Vimokana’s visual identity and community presence from the ground up.

Competitive salary, employee discounts, and a vibrant work culture.