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Influencer Marketing Coordinator

Influencer Marketing Coordinator

Magma Digital VenturesDelhi, IN
7 hours ago
Job description

Job Title : Influencer Marketing Coordinator (Micro-Influencer & UGC Management)

Location : India (Remote)

Work hours : must work EST time

Availability : Immediate joiners only

About Us

Join our rapidly growing multi-brand e-commerce company specializing in innovative pet products . With strong month-over-month growth across Amazon, Shopify, and TikTok Shop , we’re scaling our creator partnerships to power our expansion. Our mission is simple : deliver authentic, engaging content that fuels performance marketing and connects deeply with pet lovers worldwide.

About the Role

We’re seeking a highly organized, execution-focused Influencer Content Coordinator to own the end-to-end lifecycle of our micro-influencer and UGC partnerships.

Your primary goal : build and maintain a steady pipeline of fresh, authentic TikTok & Instagram content that keeps our marketing team fully stocked for PPC testing and organic growth.

This is a fast-moving, execution-heavy role—ideal for someone who thrives on juggling multiple creator conversations, tracking detailed workflows, and ensuring nothing slips through the cracks.

What Success Looks Like

  • Month 1 : Establish a steady flow of 10–20 pieces of raw UGC content per week across multiple brands.
  • Month 3 : Maintain a pipeline that delivers 30+ usable content pieces weekly to fuel ads and organic calendars.
  • Month 6 : Scale and diversify the creator base to consistently deliver 30+ high-quality content pieces per week .

Key Responsibilities Creator Pipeline Management

  • Research and identify aligned micro-influencers (1K–20K) on TikTok who genuinely love pets and reflect brand values.
  • Execute personalized outreach to boost response rates and build meaningful creator relationships.
  • Track outreach metrics, negotiations, and lifecycle stages using project management tools.

    • Seamless Creator Onboarding

  • Guide creators through collaboration agreements ensuring 100% compliance.
  • Coordinate product selection and shipping logistics with the fulfillment team.
  • Deliver exceptional onboarding experiences that lead to long-term partnerships.

    • Content Strategy & Quality Control

  • Conduct briefing calls to communicate messaging, brand voice, and content expectations.
  • Act as the primary liaison during content creation.
  • Review raw content to ensure quality before passing it to the post-production team.

    • Operations Excellence

  • Maintain organized Google Drive folders and naming conventions for easy access.
  • Provide weekly reports on pipeline health, content delivery, and creator performance.
  • Continuously optimize workflows for scalability and creator satisfaction.

    • Candidate Requirements

  • 2+ years of hands-on experience managing micro-influencer or UGC campaigns (agency or in-house).
  • Proven success sourcing and onboarding micro-influencers (1K–20K) on TikTok and Instagram.
  • UGC pipeline management experience – consistently delivering 30+ content pieces per month.
  • Experience managing creator relationships end-to-end : sourcing → onboarding → content delivery.
  • Strong operational skills — setting up workflows, logistics, tracking systems, and creator databases.
  • Execution-focused — not just strategy or PR. You thrive in the details and can manage multiple moving parts.
  • Tools proficiency : Google Workspace, Airtable / Notion, project management platforms.
  • Excellent written and spoken English communication skills.

    • Bonus Points

  • Experience in pet, lifestyle, or CPG brands.
  • Multi-brand or agency background.
  • Familiarity with content performance metrics and optimization.
  • Experience negotiating creator contracts.

    • Why Join Us

  • Work remotely with a fast-growing, pet-loving global team.
  • Play a key role in scaling influencer partnerships across multiple brands.
  • Build real impact in a fast-paced, performance-driven marketing environment.
  • Opportunity to grow into senior influencer or content operations roles.
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    Influencer Marketing • Delhi, IN

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