Copywriter

Job Description

Copywriter / Creative Executive – Influencer Marketing

Pollen – Zoo Media

Roles, Responsibilities & Deliverables :

1. Strategic

Work closely with influencer partners, talent managers, and content creators to conceptualize new ideas, campaign routes and strategic opportunities.

Develop influencer-led case studies in collaboration with the Account Management team for award entries, partnerships, and new business pitches.

Identify potential creator categories, niche communities, and emerging platforms to enhance campaign strategy.

2. Communication & Coordination

Attend mid-size campaign briefs shared by the Account Management team and provide influencer-specific recommendations.

Coordinate with influencers, agencies, and internal teams to ensure seamless execution of campaigns.

Meet clients fortnightly to assess satisfaction with influencer strategy, content quality and overall execution while strengthening client relationships.

3. Creative Strategy

Decode client briefs with the Account Management team to build influencer-aligned strategies.

Develop influencer-first brand strategy and detailed execution plans for campaigns.

Create influencer-led strategy routes for new client pitches.

Pitch mid-size influencer campaigns to clients along with the Account Management team.

Experiment with new creator-driven content formats to enhance pitches, client briefs, and partnerships.

Stay updated on creator trends, platform insights, and content consumption patterns to fuel campaign recommendations.

4. Creative Execution

Ideate and create contextual, innovative influencer content concepts aligned with brand objectives.

Collaborate with internal functional teams (art, graphics, video, production) and influencer teams to co-create final campaign deliverables.

Support influencer shortlisting, script / content direction, and quality checks to ensure brand alignment.

Candidate Requirements

1–3 years of proven experience in copywriting & influencer marketing .

Strong understanding of creator ecosystems across Instagram, YouTube, and emerging platforms.

Ability to translate brand objectives into creator-friendly content formats.

Excellent communication, relationship-building, and presentation skills.

Strong strategic thinking, creative ideation, and problem-solving ability.